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Work Background
Post Creative Strategist
VaynerMediaPost Creative Strategist
Aug. 2023Amsterdam, North Holland, NetherlandsEMEA clients like day to day account strategy on Zalando, Trivago, American Eagle. Consulting and new business strategy work on Indeed, Zoom, Fossil, Pandora and Visa. -Strategy - Creative briefing - Insights & trends research - Innovation and platform specialist Post-Creative Strategy Specifics: - Ongoing monitoring of brand social channels & relevant online conversations looking for highest impact opportunities to engage (including proactive identification of conversations & communities strategically and creatively relevant for the brand) - Continuous active listening on brand accounts tracking every follower interaction: comments, responses, DM’s - Researching and analyzing brand and cultural trends and their relevance to clients and creative campaigns to create briefs and audits -Tracking, analyzing and drawing hypothesis, including providing a daily digest of observations + recommendations, to produce creative briefs - Read conversations and respond to consumers across all channels, maintaining a consistent brand voice across these conversations, and using the opportunity to engage followers, probe further insights, or advance brand goal - Seek opportunities to insert the brand in social conversation, whether around relevant trending topics/news or engaging with social influencers/celebrities/other brands
Community Manager & Post-Creative Strategist
VaynerMediaCommunity Manager & Post-Creative Strategist
Jul. 2022 - Sep. 2023London, England, United Kingdom- Reactive comment management on owned pages - Proactive engagement on in-app trending videos and signals - In market signal hunting and trend gathering - Provide updates of key wins, interesting conversations and general sentiment - Publish content in all markets ensuring accurate tags are applied - User support, answering FAQs - Copywriting - Campaign creation - Strategy development - Creative leadership
Digital Media Manager and Community Manager Alondra de la Parra
Elekin ArtsDigital Media Manager and Community Manager Alondra de la Parra
Dec. 2021 - May. 2022Berlin, Germany- Responsibility for the artists's digital marketing strategy - Strategic development of social media concepts - Strategic development of the brand - Leading and implementing social media campaigns - Comprehensive social media analysis - Drafting and editing original, high quality digital content - Manage the day-to-day handling of Instagram, Facebook and Twitter - Oversee, plan and deliver content across multiple social media platforms - Market and promote tours and events - Digital Content Creation - Videography and Edit - Assistance in external media productions
Creative Marketing Director
25onehundredCreative Marketing Director
Nov. 2021 - Sep. 2023Athens, Attiki, Greece- Developing the brand to produce new ideas for company branding, promotional campaigns, and marketing communications. - Evaluating trends, assessing new data, and keeping up-to-date with the latest marketing techniques. - Creating and implementing tailored content marketing plans and analysis reports - Directing brainstorming meetings and creative sessions - Shaping brand standards and creating procedures to ensure all content is brand appropriate - Supervising the department's daily workflow, assigning project workloads, and monitoring deadlines and budgets - Manage the creative department team, including hiring, training, workloads and schedules - Developing audiovisual media outputs that established thought leadership and brand awareness
Digital Media Manager
Avance GroupDigital Media Manager
Mar. 2021 - Jul. 2022Berlin, Germany- Responsibility for the company's digital marketing strategy - Close cooperation with the top management - Strategic development of social media concepts - Development of PR campaigns in the digital field - Strategic development of the brand - Leading and implementing social media campaigns - Responsibility for marketing budget - Comprehensive marketing analysis - Drafting and editing original, high quality digital content - Manage the day-to-day handling of LinkedIn for multiple pages - Oversee, plan and deliver content across LinkedIn for multiple pages - Plan, market and promote digital events
Technical Writer
APPucations GmbHTechnical Writer
Feb. 2020 - Mar. 2021Berlin, Germany
Journalistic Researcher
StoryhouseJournalistic Researcher
Apr. 2019 - Sep. 2019Berlin, Germany- Researching content and stories for the script writing process of Terra X "Unsere Kontinente" - Establishing and maintaining contacts with experts and scientists - Interviewing sources - Writing, editing and submitting copy - Proofreading - Verifying statements and facts - Liaising with authors, editors, and producers - Pitching ideas
Summer Internship
MYKONOS BIENNALE INCSummer Internship
Mar. 2019 - Sep. 2019Mykonos
Communication Trainee
CoWomenCommunication Trainee
Jun. 2018 - Dec. 2018
Freelance Blogger
LED VisionFreelance Blogger
May. 2018 - Sep. 2018Berlin
Social Media Reporter
SONIQUES UG (haftungsbeschränkt)Social Media Reporter
Apr. 2018 - Sep. 2018Berlin
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