I am a communication strategist with over four years of experience in PR, digital marketing, and visual media production. My career began in media production and research for ZDF documentaries, where I supported storytelling and scriptwriting. Since then, I’ve built and executed digital strategies as a freelancer for small to medium-sized brands, producing PR campaigns, SEO-driven content, and visual media that connects culture with audiences.
Most recently, I worked as a Creative Strategist at VaynerMedia EMEA, where I developed and executed strategies for global clients such as TikTok, Zalando, Ford, Mirinda, Indeed, and Zoom. I specialized in cultural trend analysis, creative brief development, and community-driven campaigns that created strong engagement and viral moments. My role also included leading creator teams, producing on-site campaigns at international events like Eurovision 2023, and building long-term client relationships through strategy and reporting.
My strength lies in bridging creativity and strategy—whether by translating cultural insights into brand growth, creating cross-platform social campaigns, or leading projects that shape authentic connections between brands and communities. I am passionate about storytelling, cultural trends, and crafting strategies that not only drive measurable results but also resonate with people on a deeper level.More...