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Strategic Marketing for Purpose and Values-Driven Companies to supercharge growth
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Network Power<100 people
Roles
🔥50%
Startup Founder
✨50%
Business Owner
🧑💼50%
C-level Executive
Geos
🇦🇪50%
United Arab Emirates
Work Background
Collective FrontiersFounder
Jan. 2024New York, New York, United StatesCollective Frontiers is dedicated to helping startup and growth companies in the Impact-driven, purpose-led and Climate space. We are a collective of experts in Marketing, Creative and Media helping to make a difference.
CMOx - The Fractional Chief Marketing Officer CompanyMember
Apr. 2023 - Jan. 2024New York, New York, United States
CloudinaryGlobal Agency Development Director
May. 2022 - Dec. 2022New York, New York, United StatesResponsible for developing Agency-centric strategy in marketing and communications of Cloudinary products.
ZooterraFractional Media, Marketing and Strategy Lead for Startup
Jan. 2020 - Apr. 2022New York, United StatesLeading the strategic development of a groundbreaking data-driven platform to help sustainability professionals navigate, benchmark and succeed in their ESG (Environment Social and Governance) goals. In startup phase. Developing our Value proposition/Product development, Marketing Strategy, Media strategy, Pricing strategy, Go to Market, Customer Segmentation and launch planning -Responsible for Business Development and developed segmentation screening for high value prospects
MediaComManaging Partner, Group Account Director
Jul. 2018 - Sep. 2019Greater New York City Area-Responsible for driving growth and revenue from key accounts: Whole Foods, American Eagle Outfitters and Citizens Bank
-Led initiative to broaden media mix of digital-only client to broadcast leading to 15+jump in awareness and leading position in market
- Provide strategic direction to teams developing partnership and cross channel media recommendations including all digital (SEM, Social, Video, Display) and Traditional channels
- Lead integrated planning teams - Grew revenue on accounts from 5-40% YAY
- Grew client satisfaction scores 1-3 points in 9 months (Vantage) -Developed and negotiated award winning Forbes content partnership for Citizens Access (IAC Award)
Zimmerman AdvertisingVP Digital Media
Jan. 2017 - May. 2018Ft. Lauderdale, FL-Drove growth with retail clients across all digital media. Office Supply, QSR, and Craft store clients. -Led integrated cross-channel media buying and planning team including Search, Social, Display, Mobile and Video.
iCrossingVP Media/Client Services
Aug. 2014 - Jan. 2017Greater New York City Area-Led cross-channel media team of 50+ in digital strategy, media buying and planning, SEM/SEO and Display -Led effort to grow media capability from DR-focused acquisition campaigns to building performance engines incorporating brand building digital strategies in addition to bottom line focus -Develop iCrossing Media strategies for programmatic, video, mobile, social in Display including strategic relationships with multiple DSPs
-Built agency positioning for cross-channel attribution solution incorporating industry partners and Hearst data
-Led new business development with success with large Health Insurance client
-Direct client relationships with clients ranging from DirecTV, New York Times, Lego and Humana
-Led development of custom content solutions in partnership with Hearst -Developed omni-channel solution for large financial services client incorporating media, talent and content
Digitas North AmericaSenior Vice-President, Media, Publicis Health Media/Digitas Health
Aug. 2000 - Jul. 2014New York, New York, United StatesResponsible for leading and building media team for Digitas Health in NY. Led team to develop media and communication strategy across Pharma brands including Sanofi, Pfizer, BMS and Sunovian. Led both display, SEO and SEM strategies and well as broader cross-channel (paid, owned and earned) media. Led initiative to fully integrate media into creative and account services within Digitas Health to better provide media-centric solutions. VIce President - Digitas
Developed campaigns for American Express cards (Green/Gold), Co-branded cards (Starwood, Jetblue and Delta). Developed and implemented multi-year partnership with Yahoo! for American Express with a Broadway affinity including original content and ticket relationships boosting overall card spend. Developed global media strategy partnerships for Samsung with large publishers such as Conde Nast and Time Out. Developed, negotiated and implemented partnerships Developed integrated promotions/leveraged sponsorships and Media for Celebrity Cruises (Cirque du Soleil), Pontiac/GMC (Daytona 500) and Song/Delta (Concept store in Boston).
L'OréalSales Planning
Jan. 1995 - Feb. 2000Responsible for communication between Sales and Marketing, developing launch plans and materials
Colgate-PalmoliveSales
Jan. 1988 - Dec. 1995Greater Chicago Area, Dallas, New York
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