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Network Power<100 people
Roles
💸100%
Marketing
🧨100%
Consulting
💰50%
Investor & VC
Geos
🇺🇸50%
United States
Work Background
ApolloSr. Director Integrated Marketing Campaigns
Apr. 2025 - Jul. 2025Miami, Florida, United States
StennSr Director Global Campaigns and Field Marketing
Aug. 2024 - Dec. 2024Barcelona, Catalonia, Spain
Muller Consulting Demand Generation Marketing Consultant
Jan. 2024 - Apr. 2025Helping businesses achieve exponential growth through AI-driven digital marketing and consulting solutions. My services combine advanced digital marketing strategies with cutting-edge AI technologies to deliver measurable results and long-term impact.
I work with Startups and Scaleups to develop their GTM strategy, ICP development, messaging, Demand Generation, and Content campaigns.
IntercomDirector, Campaigns and Lifecycle Marketing
Nov. 2022 - Feb. 2024- Led the integrated campaigns team, including content marquee campaigns (CX Trends), webinars, email marketing, customer lifecycle, and outbound. - Launch a new Startup Program for Intercom focused on driving referrals from Venture Capital firms, Accelerators, and Tech Partners.
- Pilot the first regional marketing programs for Latin America, launching customer campaigns across online and offline channels.
IntercomDirector, Global Startup Innovation & LATAM Marketing
Sep. 2021 - Nov. 2022
Prodigio CapitalPartner and co-founder
Aug. 2021Working with best founders across LATAM and Africa. https://prodigiocapital.com/
ZendeskGM, Startup Initiatives
May. 2018 - Aug. 2021San FranciscoSince August of 2018, I took over the management of the Zendesk for Startups program, moving it from a marketing campaign to a full-motion business unit including Business Development, Marketing, Community, Sales, and Customer Success. I was responsible for defining and executing the vision for how Zendesk would build a brand maximize its presence among the next generation of Unicorns. Over the past 02 years: Hired and developed team structure piloting new roles as Startup Community Manager, Startup Success, and Partnerships for Startups. Launched a new startup offer that grew the ARR of the program by 146% Year over Year and increased ADS by 250% Year over Year, and landed on 65% conversion to paid accounts and 90% retention rate. Developed relationships with 700+ partner organizations worldwide, including Y Combinator, Floodgate, Brex, AWS Activate and Segment. Created a community of founders, customer experience leaders, and partners with 900 members on slack. Managed a budget of $1.5M spend across performance marketing channels, sponsorships, events, and customer marketing.
ZendeskGrowth Marketing Manager
Jun. 2016 - May. 2018Baía de São Francisco e Região, Estados UnidosAt my current position at Zendesk, I'm focusing on creating multi-channel campaigns to generate demand for the sales team in order to increase the conversation rate. •Developing emails nurture flows with an average opening rate of 46%
•Creating a portfolio with 15 regional customer stories to enable better conversation rates
•Managing multiples co-marketing campaigns having reached more than 5.000 downloads on an eBook
•Assisting on the development of paid online campaigns
•Performance led of .com.br and .com.mx websites
ZendeskField Marketing Associate - Brazil
Nov. 2014 - Jun. 2016São Paulo, São Paulo, BrazilManaged field-marketing campaigns to support 40% of sales pipeline. Acting as a regional marketing head for the region, utilizing customer data, regular feedback from my sales team, and key industry research, so that I can adjust marketing tactics and respond to the nuances of region-based marketing. •Project manager leader for the biggest Zendesk conference, Relate Live in Sao Paulo with over 1200 attendees.
•Managed and executed field activities for multiple audiences and segments, including: executive dinners, technical trainings, partner events, happy hours, regional user groups, appointment setting campaigns, targeted mailers, phone and email campaigns, pre-event outreach strategy, post event lead nurture, management of trade show logistics, and industry thought leadership events. Generating around 50k leads per year and 250% up of sales MRR
•Created sales tools to support marketing campaigns including campaign overviews, multi-channel outreach calendars, hosting kickoff meetings, updating sales portal, sales follow up email flow and email nurture track
ZendeskGlobal Online Marketing Intern
Nov. 2013 - Nov. 2014San Francisco, CaliforniaAssisting on the development of Zendesk presence in Brazil, moving from less than 500 customers to 3k by 2014. •Created content for newsletter management and email communication campaigns
•Managed social media campaigns for channels including: Facebook, Twitter, Linkedin, Youtube, Google + and Slideshare. Growth Zendesk facebook channel to be the second with the highest audience with 7.000 likes
•Responsible for Zendesk blog in portuguese
•Deployed 03 online campaigns for new products in local language
•Assisted webinar campaigns focus on collecting leads and training customers
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