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Work Background
Living GoodsDeputy Country Director/ Director Programs Delivery Kenya
Jun. 2022Nairobi, KenyaOverseeing the implementation of the strategic initiatives, driving coordination across departments for smooth execution and enhancing of service delivery ensuring impact KPIs are met. Supporting the development and management of the Programs Delivery team. Finding solutions to improve the impact of Living Goods interventions and ensuring that procurement, supply chain and accounting policies are strengthened & followed. Operationalization of experiments & innovation for Learning. Supporting country responsibilities while aligning operational processes with organizational values and mitigating operational risks.
NovartisPortfolio and Marketing Manager
Sep. 2020 - May. 2022East Africa ClusterTasked to oversee the marketing & portfolio function in East African countries, namely; Kenya, Ethiopia, Uganda, Tanzania, Rwanda & Sudan. Working closely with a team of 7 brand managers to enhance brand reputation and drive patient reach that culminates into better patient outcomes and market growth. SELECTED RESULTS SO FAR: ➨ Professionalized the marketing function, creating an engine for rapid growth through the optimization of the Novartis brand offering across all the Franchise units, adequately meeting patient needs within East Africa ➨ Utilized deep data analytics to identifying current portfolio gaps and utilized the results to successful facilitate brand launches to address the identified gaps, marketing campaigns while driving digital transformation and building the capability of the marketing team ➨ Conceptualized and identified KPIs to nurture portfolio's growth and facilitated training of on-site teams across the region ➨ Re-developed strategies and procedures for all marketing activities , resulting to an a robust implementation of key action plans that are aimed at improving the brand positioning. ➨ Merged the insight generation and reporting process for the region, Identified process improvements, improved quality of projects rolled out by utilizing insights and advocated for the more efficient usage of resources . ➨ Mentored, coached and provided leadership to the brand managers in the region.
Nation Media GroupHead Of Marketing
Nov. 2019 - Jul. 2020KenyaDeveloped and implemented the marketing strategy and tactical plans of the Daily Nation, Business Daily, The East-African, Taifa Leo, NTV, Nation FM and Nation e-Paper in the year 2020. SELECTED RESULTS: ➨ Relaunched The East African in Kenya, Uganda and Tanzania, leading to an overall growth of 15% despite the adverse effects of the Covid-19 pandemic. ➨ Successfully Oversaw the Relaunch of Nation e-Paper in Kenya, leading to its current success as the number one e-paper in the country ➨ Rolled out of an integrated marketing approach across all Nation media group brands with a clear focus on digital marketing that resulted in excellent brand visibility with great appeal to the younger target markets, thus positioning them for sustainability.
Toyota KenyaManager, Strategic Marketing
Nov. 2018 - Oct. 2019KenyaRestructured and Revamped the entire marketing department that was underperforming at the time. Successfully developed new sales and after-sales strategies and executed the same for Toyota, HINO, Suzuki and Yamaha brands leading to a 7% growth in under 12 months. SELECTED RESULTS: ➨ Spearheaded the successful implementation of key Bank partnerships for Toyota, HINO, Suzuki and Yamaha brands, significantly increasing customer counts by 20% in just 6 months after the pact. The process involved rolling out campaigns with NCBA Bank, Equity Bank, DTB Bank and the Bank of Africa. ➨ Single handedly inked key multi-million media partnerships for Toyota, HINO, Suzuki and Yamaha brands, resulting in the rolling out of campaigns in partnership with Nation Media Group, Radio Africa and Citizen. ➨ Successful launched the marketing activation of the Suzuki brand by Toyota Kenya distributorship. Successful launched the 2019 RAV 4 model; the Toyota Kenya Nyeri branch; the Suzuki Ertiga model; Toyota and Lexus’ Genuine Motor oil as well as the Toyota Hilux Local production line at AVA.
Daktari AfricaMarketing and Business Development Lead
Sep. 2017 - Oct. 2018KenyaSuccessful development and roll out of the Daktari Africa telemedicine platform in Kenya.
Merck GroupHead Of Marketing, Consumer Healthcare, Central Africa
Sep. 2016 - Aug. 2017Central AficaDeveloped and effectively implemented the Seven Seas brand strategy as well as rolled out the Seven seas marketing activation plans for Kenya and Ghana. SELECTED RESULTS: ➨ Drove the business to achieve the commercial objectives while building consumer and customer relationships. ➨ Powered targeted market penetration as well as Relaunched Seven seas in Kenya. ➨ Rolled out of an integrated marketing approach with a clear focus on the consumer, Healthcare Professional and shopper.
NestléCategory Marketing Manager, Infant Nutrition
Jan. 2016 - Aug. 2016Equitorial AfricaEstablished Nestlé Nutrition as a key player in the Infant category offering a complete range of nutritional solutions as well as Increased brand competitiveness and market shares by managing key brands, products and projects in line with the volume, profit and strategic objectives in the OPL and business plan SELECTED RESULTS: ➨ Extended existing Nestlé Start Healthy Stay Healthy social media platform beyond Kenya into Angola, Zimbabwe and Zambia as the platform to aid drive brand engagement. ➨ Developed and rolled out a baby shop channel plan as well as Implemented new channel pricing, point of sale roll out with customized channel communication.
SanofiBusiness Unit Head Consumer Healthcare, East and Southern Africa
Jan. 2015 - Jan. 2016East and Southern AfricaDrove sales, profitability and brand growth of Sanofi Consumer Healthcare business in East and Southern Africa by focusing on building 4 key brands in 3 key over the counter medicine categories using an integrated strategic marketing approach. During my time here, some of my top achievements included; development of short-term and long-range innovation, expert and shopper marketing plans with clear courses of action agreed upon with the country consumer teams with regards to execution and KPIs; development and rolled out new communication claims across the pain, cough and cold and gastrointestinal category; insights for the claim were all derived after analyzing competitor data and consulting with internal and external sources; improved the insights generation capability within the Company by actively engaging sales team in information gathering during their daily calls and ensuring proper training strategies were in place, rolling out focus groups with customers and consumers and obtaining retail audit back data from research agencies that aided in brand planning and developed the pharmacy channel by ensuring creation of a pharmacy channel plan, ensured proper roll out and execution of the plans across Kenya, Zimbabwe, Mauritius and Angola.
SanofiProject Marketing Manager, Consumer Healthcare
Feb. 2014 - Dec. 2014North East AfricaDrove project management for short and long-term marketing projects for Sanofi consumer healthcare brands and influenced present and future projects by evaluating current and future market trends and recommended future innovative and creative campaigns and pipeline. Achieved financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances and initiating corrective actions, contributed to team effort by accomplishing business key performance indicators, revived Ibex brand in Nigeria by implementing a price correction, social media tools, key promotional activities, launched above the line communication for top two key brands in Nigeria and launched in store point of sale excellence program in Kenya, Uganda and Tanzania.
GSKCategory & Brand Marketing , Consumer Healthcare
Jun. 2009 - Jan. 2014East AfricaDeveloped and implemented the annual and five year Panadol brand and marketing strategy for East Africa. Ensured successful ENO brand performance , budget and resource allocation of ENO, creation and implementation of the ENO global brand strategy through the assistant brand manager. Worked in conjunction with the medical and regulatory department to ensure all marketing operations and collateral developed adhere to regulations, coached the assistant brand manager in various aspects of management such as budgets and resource allocation leading to successful development of the ENO global brand strategy, efficiently coordinated research on ENO marketing programs through the marketing assistant and offered financial management of the wellness marketing program hence delivering the 2013 Wellness profit target.
GSKChannel Sales and Account Management, Consumer Healthcare
Jul. 2005 - May. 2009KenyaObtained double digit secondary sales growth and profitable results through developing and managing the distributor sales team. Successfully implemented the set sales strategies ensuring that the pharmacy channel was the fastest growing channel for GSK consumer healthcare in 2006. Delivered superior sales presentations to customers by fully planning each call with specific objectives; maintained the customer’s interest, overcame objections positively, re-framed product features into customer benefits and the competent use of relevant literature, grew share of recommendation, maintained and enhanced knowledge of products, company developments, customers, and competitors.
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