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Work Background
Bucher + Walt SAMarketing Manager
Jul. 2023Neuchâtel, SuisseB2B Marketing Develop and implement a strategic B2B marketing plan to increase sales and visibility to retail partners across Europe. Build and maintain strong relationships with retail partners through regular communication, face-to-face meetings, and events. Develop and execute targeted marketing campaigns to educate retail partners about the brand's products and benefits. Track and analyze B2B marketing campaign results to measure effectiveness and make necessary adjustments. B2C Marketing Develop and implement a strategic B2C marketing plan to increase brand awareness and drive sales to consumers across. Create and manage marketing campaigns across various channels, such as social media, email, and online advertising. Develop and execute content marketing strategies to engage consumers and drive traffic to the brand's website and retail partners. Manage the brand's social media presence and engage with consumers on a regular basis. Track and analyze B2C marketing campaign results to measure effectiveness. Additionnal responsabilities : Develop and maintain a brand style guide to ensure consistency across all marketing materials. Manage the brand's website and ensure it is optimized for search engines and user experience. Work with a creative team to develop and execute marketing campaigns. Develop and manage a budget for marketing activities. Track and report on marketing performance to senior management.
Bucher + Walt SAEcommerce Manager
Jul. 2022 - Jul. 2023St-BlaiseAs the Digital Marketing Manager for Dakine and Bucher+Walt in Europe, I oversee the development and implementation of the digital marketing strategy for both companies. I coordinate a team of digital marketing specialists, web developers, and software engineers to create engaging and effective websites that help generate sales and build customer loyalty. I also oversee the customer service team and organize B2B and B2C events to promote the products and services of both companies in the European market.
Bucher + Walt SAMarketing Coordinator
Dec. 2021 - Jul. 2022St-Blaise- Developed and executed marketing campaigns for a variety of sports teams, events, and products, including social media campaigns, email marketing, public relations, and advertising.
- Managed marketing budgets and tracked results of campaigns.
- Collaborated with other departments, such as sales, logistics and operations to ensure that marketing efforts were aligned with overall business goals.
- Wrote and edited marketing materials
- Oversaw the production and distribution of marketing materials
- Assisted with the development and implementation of marketing strategies for new products and services.
- Managed the social media accounts of the organization and created engaging content for followers.
- Analyzed website traffic and social media engagement to track the performance of marketing campaigns.
- Generated reports on the results of marketing campaigns and made recommendations for improvement.
Le Bassin BleuResponsable bar et communication
Apr. 2020 - Sep. 2020Neuchâtel, Suisse- Responsible for the day-to-day operations of the bar and overseeing food and beverage preparation.
- Ensured that all customers had a positive experience.
- Maintained a clean and organized bar environment, ensuring that all areas were properly stocked and sanitized.
- Managed the bar's budget and tracked expenses.
- Developed and implemented new marketing and promotional strategies to attract new customers and increase sales.
- Worked closely with the general manager to ensure that the bar's operations were aligned with the overall goals of the business.
ArtionetStagiaire communication marketing
Jun. 2019 - Dec. 2019Delémont- Commercial content creation (commercial brochure, promotional video, powerpoints)
- Website content creation (https://eseances.ch) - Newsletter & relations publiques
- SEO
- CRM (HubSpot)
- E-learning (Teachable)
- Gamification
- Rédaction articles de blog
Pro Natura - Agir pour la nature, partout!Street Fundraiser
Sep. 2012 - Aug. 2014Suisse- Communication
- Prospection
- Fundraising
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