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Work Background
Goodin.fiCustomer Data Lead / Partner
Apr. 2024Helsinki, Uusimaa, Finland
Goodin.fiCustomer Data Lead
Oct. 2023 - Mar. 2024Helsinki
The Upright ProjectGrowth Marketing Lead
Oct. 2022 - May. 2023Helsinki, Uusimaa, FinlandBuilt a mini-CDP to power full-stack digital growth marketing for the Upright impact data platform.
- Analytics setup, admin, and analysis
- ETL and BigQuery warehouse architect
- HubSpot master user
- Leadfeeder master user
- Custom integrations and data science
- Google Cloud Platform admin
- Campaign setup and optimization
LamiaPaid Marketing Business Lead
Jan. 2022 - Jan. 2023HelsinkiWorking as the Lead consultant role for paid marketing at Lamia. Building proprietary tool set for Lamia's Growth Marketing team to enable advanced solutions without CDP/DMP investment. Building the foundations for expanding the team. Working with big data, analytics, and datascience to provide reliably measurable results, and truly data driven marketing.
Columbia RoadSenior Consultant
Jan. 2020 - Dec. 2021Helsinki Area, FinlandFull stack marketer
- Data & analytics
- Digital marketing (SMM, SEM et al.)
- Machine learning (ML)
- Search Engine Optimization (SEO)
- Segmentations & Automations
- CDP workarounds
Columbia RoadGrowth marketing consultant - SEO, SEM, analytics etc.
Jan. 2018 - Dec. 2019HelsinkiConsultant for marketing technology and analytics. Growth hacker.
IUM FinlandPerformance Specialist, SEO, SEM, SOME
Jan. 2017 - Dec. 2017Helsinki Area, FinlandWorked for the media office IUM as a part of IPG . My responsibilities at IUM included planning, trafficking, and optimizing SEM, SEO, and social media campaigns for several major national and international brands. I also managed web analytics, and provide specialist consultation for our client units. I enacted substantial improvements in our work-flows and automation procedures, and worked to build an even broader, and specialized portfolio of services.
Kaskas MediaResearcher
Nov. 2016 - Feb. 2017Helsinki, Southern Finland, FinlandI worked as one of two principal researchers, and chief analyst in a commissioned study on the demand for employee education levels for the wood manufacturing industry. The study formed an understanding of the current educational field, and provided an estimate for expected labor force need for 10 years into the future. The research was conducted based on survey structure I designed, and received replies from companies accounting for 40% of the sectors labor force.
Kaskas MediaCommunication Specialist: analytics, SEO, digital marketing
Jun. 2016 - Dec. 2016Helsinki Area, FinlandAt Kaskas Media - an agency specializing on science communications - I am tasked with developing the company's digital marketing and analytics. My main focus has been on improving audience targeting for a wide range of our clients, as well as creating standard operating procedures for both internal and external analytics. Search engine and social media marketing metrics have substantial improvements as a result of my work. In addition to this main area of focus, I worked on several content-production, and website development projects.
Helsingin yliopiston ylioppilaskuntaConsultant
Dec. 2015 - Dec. 2015Helsinki Area, FinlandI was hired to conduct an analysis of the effects of administrative structures on student satisfaction at the university of Helsinki. The project aimed to provide recommendations on best practices. The analysis found reliable evidence for maintaining a diffuse student service organization while centralizing financial and research support services.
University of HelsinkiResearch Assistant
Jun. 2015 - Apr. 2016Department of Forest SciencesWorked in a joint project with the University of Jyväskylä and HYKKe performing a gap analysis on Forestry education competencies. My responsibility was to improve the methodology used in measuring generic competencies. This work resulted in a proposal for an international multi-method research design mixing e.g. behavioral event interviews (BEI), and experience sampling methodology (ESM). I also participated in development work for the department, with particular focus on improving student guidance, and continuous evaluation of students' learning outcomes.
Vihreät De GrönaStatistical analyst
Jan. 2015 - Feb. 2015HelsinkiI worked on a project for the Greens of Finland doing statistical analysis on a large set of polling data. My particular focus was on a regional analysis of inter-party leanings of potential swing voters, as well as an analysis of the effects of age and party affiliation on the likelihood to change their votes.
Helsingin yliopiston ylioppilaskuntaExecutive Board Member
Jan. 2014 - Dec. 2014HelsinkiAt the Student Union I was responsible for the educational policy for the 28,000 students at the University of Helsinki. I was an active participant in policy discussions at the University, as well as on the national level. My work included, among other things, preparing statements on legislative proposals together with our policy experts, and independently of them. I also coordinated the actions of our 11 faculty organizations and their advocacy work. My main areas of focus concerned proposed changes to the university charter, the university audit, analyzing the national Bachelors' survey, and the national student intake reform. Working at the Student Union I learned a great deal about project management, communication, teamwork, working in politics, and networking. It was an experience I will cherish for a long time.
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