Esa is the Customer Data Lead at Goodin, where he leverages a decade of experience in marketing and customer data to help people get value from the data they have. Focusing on ways to find cost-effective solutions for common problems, he aims at providing what is needed to make decisions - not building vanity metrics that aren't used. He has a Master's degree from the University of Helsinki. Outside of work, Esa enjoys exploring the Finnish archipelago, running, and playing basketball.More...