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Work Background
United Bulgarian BankTeam Lead Consumer Lending
Nov. 2023BulgariaProduct development and management
DSK BankExpert CRM campaigns
Oct. 2022 - Nov. 2023Sofia, Sofia City, Bulgaria
Raiffeisenbank BulgariaCRM campaign manager/ Deputy product owner Retail CRM squad
Oct. 2019 - Oct. 2022Sofia* responsible for developing and implementing CRM solutions for retail products * definition product vision, impact map and release plan * responsible for overall process of development of CRM campaigns and initiatives * monitoring and reports of the campaigns * coordinate activities with all stakeholders and departments for preparing and developing campaigns * segmentation, profiling, analysis * participation in Salesforce integration
BNP Paribas Personal FinanceCRM and portfolio analyst
Dec. 2018 - Oct. 2019Sofia* monitoring of all CRM campaigns on a daily, weekly and monthly basis * preparation of different reports and analysis * segmentation and selection customer base for running campaigns * developing and organisation A/B tests * proposals for different campaigns, offers, promotions to achieve KPI's
BNP Paribas Personal FinanceDirect marketing expert
Feb. 2014 - Nov. 2018Sofia* collaboration with external vendors for developing direct marketing initiatives * responsible for overall process of development, implementation and distribution of CRM campaigns through all channels * monitoring, reporting and preparation of presentations * working with email platforms
BNP Paribas Personal FinanceOffice Manager
Jul. 2009 - Jan. 2014Sofia
Human Relations ConsultingSales Assistant
Dec. 2006 - May. 2009
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