Millicom International Cellular (Tigo)Loyalty Specialist in Comunication
Nov. 2011 - Sep. 2013 Presentation of Design the Experience Project: dynamic control of churn
Proposed the “Antichurn” strategy, based on new cycle of life and action list for 2014
Coordinate communication campaigns and commercial strategy with sales, distribution, and logistic the product called “Rescue SIM card”.
Project Leader for the implementation of the service to recuperate your service and line via self service called Rescue Chip Lead the implementation of the Loyalty Call Center for prepaid high value customers
Administration of the Retention Tools strategy, retention call center, virtual calls, no recharge notifications, products and broadcasts etc.
Work with other product managers to identify their Product Churn.
Third place in the save money projects contest.
Constant elaboration of business cases and implementation of projects, design an analysis od data, market studies, communication and coordination with all areas