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Work Background
Content BenefitContent Designer | Copywriter | UX Writer | Translator | Transcreator
Jun. 2024Milan, Lombardy, ItalyAs a consultant copywriter, UX writer, and localization expert at Content Benefit, I specialize in creating intuitive user experiences, developing persuasive copy, and adapting content for diverse cultures. My tailored solutions drive engagement and measurable results for clients seeking to enhance their digital footprint.
Contents.comPrincipal Content Designer and Localization Manager
Jun. 2024 - Oct. 2024Consultant principal content designer (UX writing, product copywriting) and localization supervisor for the generative AI content platform. Coordinator between the stakeholders, owner of the glossary and brand style guide.
PayPalUX Writer | Content designer
Jul. 2023 - May. 2024- Planning and creating US-English source content for various digital platforms, including web and mobile interfaces, emails, notifications, etc. - Developing a content strategy based on global product requirements to achieve business goals and address customer needs, particularly for the Microbusiness segment. - Coordinating with Brand, Marketing, Design, and Research teams to maintain a consistent user experience across all touchpoints.
PayPalContent Strategist | Global Customer Operations
Jul. 2018 - Jun. 2023Remote- Co-managing the US English source editorial assets (Help Center and internal Wiki) for the Global Customer Operations Team. Ensuring content is compelling and aligned with brand guidelines through quantitative and qualitative analyses plus regular reviews. - Gatekeeper for interactions with the world-ready team (G11N or L10N) and go-to person for source/translation-related queries.
PayPalActing Head of Communications Italy
Mar. 2017 - Mar. 2018Milan, Lombardy, ItalyResponsible for developing and heading all communication strategies for PayPal Italy and advising on reputational implications of product and service initiatives (maternity coverage).
eBay Classifieds GroupCustomer Operations and Communications Lead
Apr. 2012 - Mar. 2017Milan Area, Italy- In charge of all corporate and consumer PR activities for Kijiji, eBay's online classifieds website in Italy, and automobile.it, the vertical automotive platform from the eBay group. - Oversaw Customer Support data and insights and managed the external vendor.
PayPalConsumer Content Design Lead
Dec. 2009 - Mar. 2012Lugano, Switzerland- Responsible for defining and coordinating B2C content marketing initiatives with a particular focus on product adoption (financial products and mobile). - Managed one direct report (marketing content manager), coordinating the work of the external marketing and PR agencies.
PayPalSenior Linguist and Content Manager
Dec. 2004 - Dec. 2009Milan Area, Italy- Responsible for product and marketing content localization and adaptation.
- Owner of the local style guide and branding guidelines. Responsible for localization vendor management and quality metrics.
Self-employedFreelance Translator and Content Manager
Jan. 1999 - Jan. 2004Consultant translator and content manager for various web agencies. Translator/editor for the website www.formula1.com.
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