The Butcher's DaughterVP of Design & Branding
Mar. 2016 - Mar. 2019New York & Los AngelesResponsible for bringing The Butcher’s Daughter brand to life, by conceptualizing and designing throughout the 4 restaurants locations. Designed store signage, menus, uniforms, merchandise, interiors, website, ads, catering & event collateral, brochures, presentations, food packaging, postcards, allergy guides and more. Involved in all aspects of the design process from conceptualization, planning, sourcing, budgeting, and implementation. Designed IRL activations such as the summer pop-up store in the Bowery Market. KEY ACHIEVEMENTS: • Illustrator, Graphic Designer & Branding Consultant for 4 restaurant locations: Nolita NY, West Village NY, Venice LA & Williamsburg BK. • Mentioned in Gotham Magazine article for my design on BD Williamsburg