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Work Background
RIMEX S.A.L.Deputy General Manager
Jan. 2019 - Dec. 2023Beirut, Beirut Governorate, Lebanon• Established and recruited a digital creative and design team to accelerate product development and design.
• Developed workflows and trained employees to enhance efficiency and productivity.
• Established a strong digital presence for cosmetics factories in Africa, increasing brand visibility and market reach.
Lebanese UniversityVisiting Lecturer
Jan. 2013 - Dec. 2015Beirut, Beirut Governorate, Lebanon• Delivered engaging lectures on digital art practical use and guided master two students in animation and compositing techniques.
• Provided insights on selecting the right tools for creative problem solving in the field of digital art.
• Mentored students on industry best practices and encouraged innovative thinking in their projects.
Minster of Public HealthMedia Advisor
Jan. 2012 - Dec. 2013Beirut, Beirut Governorate, Lebanon• Developed and produced national awareness campaigns for the Ministry of Public Health (MOPH) in collaboration with the World Health Organization (WHO).
• Implemented strategic communication plans to promote public health initiatives.
• Managed media relations and coordinated press conferences for key health campaigns.
Integra Film ProductionVisual Effects Supervisor
Jan. 2008 - Jan. 2010Kuwait• Supervised visual effects shots for commercials and corporate films, ensuring high-quality delivery.
• Implemented visual effects, motion graphics, and 3D animation to enhance storytelling.
• Collaborated with creative teams to bring client visions to life through innovative visual effects solutions.
AK Creative Consultant
Jan. 2003Lebanon• Developed and executed high-impact advertising campaigns across various media channels, integrating traditional and digital approaches.
• Advised clients on broadcast system integration, virtual studio design, and on-air graphics, optimizing workflows and enhancing viewer experience.
• Guided clients in developing and executing comprehensive brand strategies, ensuring visual identity and messaging align with their target audience.
Shades ProductionCo-Founder
Jan. 2003 - Dec. 2018Beirut, Beirut Governorate, Lebanon• Founded and led a successful creative agency specializing in broadcast graphics, animation, and motion graphics.
• Managed and mentored a high-performing team of designers, animators, and technical specialists.
• Developed and executed creative concepts for a wide range of projects, including television commercials, corporate branding, and digital marketing campaigns.
Art VisionsCo-Founder
Jan. 2000 - Dec. 2003Kuwait• Managed advertising campaigns and video production for corporate films, branding, TV commercials, and short films at Art Visions in Kuwait.
• Oversaw visual effects and production facility operations to ensure high-quality output.
• Collaborated with team members to execute creative concepts and deliver impactful visual content.
• Developed skills in project management, client communication, and creative direction.
Publicom GroupCreative Director
Jan. 1998 - Jan. 1999Kuwait• Led creative direction for advertising campaigns for the film Salam and the Knights of Virtue, ensuring brand consistency and message clarity.
• Managed all merchandise design, collaborating with agencies in Cyprus and the USA to bring the vision to life.
• Successfully increased brand awareness and engagement through innovative design concepts and strategic partnerships.
Creative advertisingCreative Director
Jan. 1996 - Dec. 1998Beirut, Beirut Governorate, Lebanon• Designed visual identities, branding, and advertising campaigns for Creative advertising in Beirut, Lebanon.
• Developed print publications for various media including magazines, newspaper ads, and outdoor displays.
• Led a team to create innovative designs that captured the essence of client brands and increased brand recognition.
• Implemented creative strategies to enhance client visibility and engagement in the market.
AZ LebanonArt Director
Jan. 1994 - Dec. 1996Beirut, Beirut Governorate, Lebanon• Led design and implementation of advertising campaigns, ensuring brand identity and publication design for AZ Lebanon.
• Managed pre-press tasks from drum scanning to color correction, proofing, imposition, and CMYK-films.
• Developed innovative concepts for artwork to drive engagement and brand recognition.
• Collaborated with cross-functional teams to deliver high-quality design solutions.
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