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Work Background
Stellar Worldwide FoundationStrategy Consultant
Jan. 2025 - Oct. 2025United StatesStellar is a global movement led by Tony Seba and James Arbib, exploring how exponential technologies can create a world beyond limits. I led the global launch and growth of Stellar, overseeing the full lifecycle from concept to publication; developed and executed the go-to-market strategy; built the Stellar brand identity, and managed delivery across writing, editing, design, production, and distribution. My work spanned strategic marketing, brand and communications leadership, operational management, and cross-functional collaboration with authors, agencies, and global partners — delivering a unified and high-impact global launch presence.
FEROHead of Marketing
Jul. 2024 - Dec. 2024NetherlandsFERO is an emerging e-commerce intelligence platform helping merchants optimise checkout and reduce cart abandonment through behavioural data and personalisation. I supported the founding team in shaping FERO’s go-to-market and brand strategy, positioning the company for growth across the fintech and commerce ecosystem.
BrightSenior Strategy Consultant
Oct. 2023 - Jun. 2024London, England, United KingdomBright is a world-leading B2B agile marketing consultancy providing strategic marketing services, outsourced marketing support, transformation, and training. As a Senior Consultant, I took the reins on a major programme of work, collaborating with the Leadership and Marketing Team at ADP — one of the largest and most innovative providers of Human Capital Management Solutions (HCM) in the world.
RhapsodyMarketing Consultant
Jan. 2023 - Jun. 2023London, England, United KingdomRhapsody is a global media and production agency specialising in creative, digital, print and brand. In my capacity as a Marketing Consultant, I effectively served as the CMO, formulating a comprehensive and omnichannel marketing strategy that seamlessly aligns with the overall business objectives.
CodehouseHead of Marketing
Feb. 2022 - Dec. 2022London, England, United KingdomCodehouse is a full-service digital experience agency. I was responsible for developing the marketing strategy across all channels, from designing and implementing the strategy to ongoing optimisation, delivering measurable marketing and business results.
SimpleFoods™Marketing Consultant
Jul. 2021 - Dec. 2021London, England, United KingdomSimpleFoods™ is a food-tech startup that can easily be described as The Frozen Isle of Dreams. Without a marketing strategy in place, I joined the team to create an omnichannel end-to-end strategy from scratch - enhancing the business model as a whole.
Bon Appetit Group LimitedMarketing Consultant
Jan. 2021 - Jun. 2021London, England, United KingdomBon Appetit Group is the UK’s leading contract catering company, that specialises in complex and logistically challenging infrastructure projects and large-scale events. I joined the team in January to build a strategy for launching their food app, working on acquisition and retention, loyalty, upsell, cross-sell and discount strategies, as well as product strategy and management.
Multiple CompaniesStrategy Consultant
Feb. 2017Multiple LocationsAs a Freelance Consultant, I have worked with start-ups and established businesses to launch companies, projects, and products, developing and implementing effective strategies to achieve success. My focus is on aligning business objectives with market opportunities, driving growth through innovative solutions, and creating scalable frameworks for sustainable progress. By offering strategic guidance and operational support, I have helped organisations achieve their goals while establishing solid foundations for long-term growth and success. This experience underscores my ability to serve as both a reliable advisor and a proactive partner for businesses aiming to establish or expand their presence.
Pulcinelli LTDFounder & Strategy Consultant | Growth & Go-to-Market Leader
Jan. 2017Pulcinelli LTD is an independent strategy consultancy supporting global enterprises, high-growth start-ups, and creative organisations on business transformation, go-to-market, and brand growth. Operating as a consultant and strategic advisor, I help organisations align commercial, marketing, and operational priorities — translating data-driven insight and creative strategy into measurable business growth.
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