Strategy & Go-to-Market Consultant | Growth & Business Transformation
Verified
Curious by default. Passionate about behavioural science, psychology, and the way people make decisions. I study how people think — which is probably why I ended up helping businesses figure out how to grow, connect, and move people to action.
I started off as a graphic designer, where I fell in love with semiotics: how colours, symbols, and signs shape the way people think and feel. That curiosity about meaning and perception led me into branding, and branding led me into strategy.
Since then, I’ve built a career (and a company) helping businesses launch, grow, and scale. My work sits at the intersection of strategy, brand, marketing, product, and operations — turning ideas into action and strategy into tangible results.
Over the past eight years, I’ve partnered with companies at every stage: from early-stage start-ups defining their first value proposition to global enterprises launching products in 20+ markets. My work spans strategy, project delivery, and business management — ensuring every initiative has both direction and execution behind it.
If you’re building, scaling, or reshaping your strategy, let’s talk.More...