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Work Background
DigiSureHead of Marketing and Growth
Feb. 2023 - Feb. 2024- Developed and executed marketing strategies that resulted in 3x new deals in 2023 by driving traffic from social media and networking events to key CTAs.
- Led inbound and outbound marketing strategies, improving lead quality and driving revenue growth through close collaboration with sales and data-driven insights
- Crafted and executed robust Go-To-Market (GTM) plans for new product launches and updates, collaborating with cross-functional teams to ensure successful market penetration and high customer acquisition rates.
- Optimized the marketing tech stack by launching a CRM and relaunching websites, streamlining processes, and improving efficiency while creating transparency and alignment between sales and marketing.
- Delivered detailed growth plans to the CEO, enabling him to present clear strategies to investors and advisors, demonstrating how the company would scale efficiently and deliver strong ROI.
DigiSureDirector of Product Marketing
Oct. 2021 - Feb. 2023
CollaboratoryAdvisor
Jul. 2021 - Feb. 2024Advisor to the Collaboratory team.
CollaboratoryDirector of Sales & Marketing
Dec. 2018 - Oct. 2021Portland, Oregon AreaI work with software that supports Corporate Volunteering, Volunteer Management, Community Engagement, and Service Learning. Solutions include NobleHour, Collaboratory, and HandsOn Connect. - Manage pipeline from top of funnel marketing activity through negotiating contracts and signing customers. - Own marketing strategy and operations: product marketing, segmentation, outbound marketing strategy and implementation. - Articulate and align marketing and sales assets and messaging.
- Relaunching website with complete overhaul to align with audience needs, from first touch with prospects through to support and success of existing customers.
- Oversee strategic partnerships to support sales and marketing initiatives.
- Align software and workflows to optimize lead performance and experience.
- Educate across internal teams to better serve existing customers and scale sales and marketing efforts.
Evelyn & BobbieSales Director
Jun. 2018 - Oct. 2018Portland, Oregon Metropolitan Area- Designed a retail business growth plan, expanding from one to six stores within 12 months, driving
cost savings, and developing marketing and sales initiatives to increase revenue.
- Built a comprehensive wholesale channel playbook, outlining market entry strategies, team-building
frameworks, and scalable processes to drive sustainable growth.
Brandlive, Inc.Director of Sales, Specialty Retail
Nov. 2016 - Jun. 2018Portland, Oregon AreaI worked on a small team to create and manage strategic partnerships that would fuel the wider sales team. As a new technology, I also created sales and success processes, and educated our internal team and industry partners on the benefits and ROI of live video for their specific needs.
Saddle and StonePrincipal
Apr. 2014 - Oct. 2016Portland, Oregon AreaI took the Corporate channel of my Icebreaker business and started my own business. I managed the corporate channel for Icebreaker and consulted for other premium brands in the outdoor industry. I closed my business when Icebreaker brought all of their outside territories in house.
IcebreakerCorporate Account Manager
Aug. 2009 - Mar. 2014Portland, Oregon AreaI handled revenue growth and inventory issues outside of the normal wholesale partnerships. That included assessing current relationships, managing current and future inventory risks, and creating partnerships for current and future revenue growth. I operated without a roadmap, identified and communicated my goals, and worked cross functionally to achieve success for the local market and global team.
DIS – Danish Institute for Study AbroadLecturer
Jan. 2008 - Dec. 2008Copenhagen Area, DenmarkInstructor of "International Advertising in a European Context" course for American and Chinese university students.
DIS – Danish Institute for Study AbroadInstitutional Relations Manager
Jul. 2002 - Dec. 2008Copenhagen Area, DenmarkI was the on-site marketing lead for our organization. I worked closed with colleagues in the US to connect their efforts with sales and marketing activities happening on site. I was also knowledgeable about our academic offerings, presenting them to a wide group of partners to support and grow existing and new relationships.
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