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Work Background
ReckittCluster Marketing Manager Finish, Mortein and Airwick, South Africa
May. 2021South Africa• Creating the Auto Dishwashing Detergent Market by increasing Penetration of Dishwashers (DW) in South Africa by driving dishwasher desirability and changing the habit of washing dishes by hand to using a dishwashers • Created a challenger strategy for Mortein and Airwick, through consumer insights to develop a marketing strategy works with demand spaces and key pain points for consumers Identified the key format in market low laying opportunities in portfolio and distribution. Creating a product mix strategy to drive brand profitability. • Creating a hyper targeted approach in comms making it easier to funnel the right messages. • Defining Key Business Driver to overdrive share. • Driving Gross Margin Enhancement strategies to fuel growth. • Driving Key partnerships with Dishwasher manufacturers
RBAfrica Expansion, Marketing Manager (East, West and Southern Africa)
Jun. 2020 - May. 2021South AfricaAs a Regional Marketing Manager in Africa Expansion- my role was to drive executional excellence across different African Markets and position Iconic Brands like Dettol, Durex, Gaviscon, Nurofen and other OTC brands to deliver strong business results, winning brand strategies, impactful innovations & enhancing brand equity across multiple brands in various markets while advancing Reckitt's purpose of protecting, healing, and nurturing in the relentless pursuit of a cleaner and healthier world.
Reckitt Benckiser, Inc.Senior Brand Manager- Dettol
Aug. 2017 - Jun. 2020NairobiDeveloped brand strategies for the world’s most iconic germ kill brand Dettol through increased germ relevance. Responsible for the achievement of financial and market share targets in the market and driving activation excellence. I worked across functions including supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets.
SC JohnsonCustomer Marketing Manager, East Africa
Oct. 2014 - Jul. 2017Nairobi• Ensure Trade Offers are appropriately and timely executed • Supports local sales team in presenting launch plans to major customers, and securing alignment on activations • Manage Total SKUs and deliver SKU optimization actions • HQ/Product Supply/Marketing & Commercialization directions, and deliver SKU objectives • Deploy MINE/ADOPT Tool to optimize assortment on shelf Channel and Customer Support • Prepares and consolidates annual business plans for select key customers • Executes channel specific plans • Provide Category Management support to the country, and ensure all distribution and display initiatives are timely and properly executed locally • Ensure excellence in sales execution at POS (Win in Store) • Oversee the management and deployment of merchandisers to maximize ROI Shopper • Coordinates the execution of actions from shopper study learnings
PZ CUSSONS EAST AFRICAChannel Manager
Apr. 2012 - Sep. 2014Kenya- Development of channel strategy in line with 4P- promotions, product placement, pricing and placement - Development of New Product Lines and Existing product lines to ensure they are aligned to channel strategies - Battle plan development aligned to sales and marketing objectives - Bottom up Forecasting aligned to the real needs in the trade - In Market execution through implementation and coordination of regional and trade channel activities/promotions - Post-Promo Analysis - Market intelligence and competitor activity reporting
Energizer HoldingsBrand Manager
Sep. 2009 - Mar. 2012Kenya- Delivery of a strategic direction for the brand portfolio with action plans and an implementation programme. - Working with sales to identify, analyze and implement channel strategies to maximize product distribution - Regular contact with sales outlets and consumers by market visits to evaluate project implementation - Following an agreed price strategies to meet budget requirement - Investigating price points that will optimize on product penetration especially on the lower end market - Setting up, implementation, monitoring and evaluation of promotions - Liaising with Finance to optimize P& L, SKU performance, Bad goods analysis etc - Liaison with Plant- to communicate unplanned orders and product promotions - Liaison with Ad Agency to ensure that the brand is prioritized and that the brand message is correctly managed
East African Educational Publishers LtdPublicity and Promotions Executive
Sep. 2006 - Sep. 2009KENYA- Organizing all Company’s Events such as Book Launches, Book Tours and Book Donations - Planning and overseeing all Advertising and Promotion activities for the Company including Print, Online media, Trade Shows and Exhibitions. - Creating and Developing all Promotional Material regarding new and existing products such as Catalogues, Brochures, Banners, Buntings among others. - Managing Corporate Communications, Media Relations, Corporate Social - Responsibility Initiatives, Internal and External Communications and all Company Journals - Creating Website Content and Constantly Updating It
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