Rich Farrell

Asia-Pacific Director @Eaton

Chanel ManagerLife CoachingExecutive CoachCOO✨ Business OwnerCSOCTOEngagement ManagerAdvisorHead of GrowthCopywriterInfluencer Marketing ManagerContent ManagerBrand Marketing Manager🧨 Consulting👍 Sales & BizDev💼 C-level ExecutiveBusiness Owner💸 Marketing

Eaton Corporation has experienced significant growth in the Asia-Pacific region due to successful market penetration strategies and innovative product offerings. However, challenges such as increasing competition, fluctuating market conditions, and supply chain disruptions remain. To sustain growth, it is recommended to focus on digital transformation, strengthening local partnerships, and investing in R&D. Also, implementing robust risk management strategies will help navigate market uncertainties. Future opportunities lie in clean energy solutions and smart infrastructure, aligning with the region's sustainability initiatives.

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Work Background

Eaton CorporationAsia-Pacific Regional Director - Digitalization & Data Centre Business

Jul. 2020SingaporeHow do Hyperscale, Cloud and Colocation and Enterprise company's keep up with the sustainability and AI demands being placed on their infrastructure, whilst navigating through their digital transformation strategy? At Eaton, my team is helping customers transition to new ways of being energy smart whilst preparing for current and future sustainability goals. We help local, regional and global Hyperscale and data center operators design, install and use analytics to monitor their facilities along with our valuable Consulting Engineer, General Contracting and IT Partners. My role is to ensure we support a multi-geographic install base across the Asia-Pacific region, and be the voice for Eaton in evangelizing our 'Everything-as-a-Grid' strategy. Additionally, with the advent of Eaton's Brightlayer business, my role is to spearhead our digital transformation strategy and build our digital software offering, develop our team and help customers with their own digitalization initiatives.

Core Health DynamicsExecutive Coach

Apr. 2013 - Aug. 2016Sydney, AustraliaCore Health Dynamics specialised in helping busy executives achieve more productivity with more energy, whilst maintaining a balanced and sustainable health and fitness program. Coming from a senior management corporate background, I understood the demands placed on people and in terms of time, travel and personal and professional obligations. I jointly worked on a customised lifestyle health plan to increase overall performance, work/life balance and to drive better results for the individual, their team and their organisation. I worked with teams and individuals from: - Tier 1 IT Organisations - Global IT Vendors - Bespoke Marketing Agencies - Charities Creating, developing and finally selling my own business allowed me a breadth of experience I would not had access to working in a purely corporate environment. The rapid success and knowledge gained through being an entrepreneur was invaluable in order for me to gain deeper business insights, and build up a wealth of resilience and persistence.

ComTech CommunicationsDesktop Support Engineer

Mar. 1998 - Jan. 2000Sydney, New South Wales, Australia

EatonAsia-Pacific Regional Director - Cybersecurity Practice

Oct. 2021SingaporeCybersecurity is now a business imperative. With the launch of Eaton's OT (Operational Technology) Cybersecurity division, we bring our world-class data center, utilities, and electrical infrastructure knowledge and experience to further help customers protect their most vital physical assets by assessing risks, defending their network and ensure on-going piece of mind with our rigorous lifecycle maintenance cybersecurity program.

EatonEnterprise Sales Manager

Oct. 2016 - Jul. 2020Sydney, New South Wales, AustraliaAs National Sales Manager, my role was to ensure that our team of Sales Solutions Specialists and Sales Engineers make certain that our local, regional and global customers' key power management and data center infrastructure is designed, deployed and maintained with maximum effectiveness and minimal downtime. By working closely with our experienced Services and Engineering teams, along with our innovative Marketing and Application Engineering resources, we bring peace of mind to customers through trained and qualified Partners when dealing with critical facilities and data center projects. Throughout this role I was able to extend my business experience, cultural understanding and professional network significantly internationally by working with customers in the United States, China, Korea and Singapore. Key achievements have included: - Creating and executing on a Key Account and Vertical strategy - Re-building the Sales Team to focus on Channel driven and End User engagement - Successfully completing an accredited Coaching methodology course that has been used to rebuild the national Sales Team - Significant wins in the Data Centre, Healthcare, Banking & Finance and Federal Government space At Eaton, we make what matters work! It’s Eaton’s technology that powers Hyperscale, MTDC’s (Multi-Tenant Data Centers), IoT, Public/Private Cloud and Edge computing. At our core, we ensure that facilities and ICT technology and processes are operationally effective, productive and available

APC by Schneider ElectricNational Sales Manager - Channels

Jan. 2009 - Mar. 2013Sydney, AustraliaManaged the complex IT Channel and created the industry first Facilities Channel which consists of the Electrical Trades (ET) and Mechanical Trades (MT) Partner community of APC Australia. This incorporates Electrical and Mechanical Contractors, Consulting Engineers and Electrical and IT Distributors. Key achievements included: - YoY growth across all Partners, including tripling the Facilities Channel business - Successfully integrated two Channel businesses - Host and MC of the Schneider Electric Channel Partner conference

APC by Schneider ElectricChannel Account Manager

Mar. 2007 - Dec. 2009New South Wales, AustraliaDevelop and implement Training and Marketing initiatives with exisiting Enterprise Customers while providing Lead Generation for New South Wales Sales Team. Identify and collaborate with IT Resellers and Systems Integrators to bring them on as a Certified APC Partner.

Express DataBusiness Development Manager

Jan. 2005 - Apr. 2007New South Wales, AustraliaResponsible for development and growth of the APC Data Centre business within Express Data. This included very detailed Pipeline Management and Forecasting for both organisations, aquisition of new accounts and maintenance of exisiting high profile Customers.

Express DataPresales Manager

Mar. 2004 - Jan. 2005SydneyResponsible for a team of five Technical Presales Engineers, specialising in Customer workshops for the design of networking, security and storage architectures. People managing consisted of day to day resource planning, issue resolution, pay and performance reviews and hiring of new staff.

Dimension DataSenior Systems Engineer

May. 1999 - Mar. 2004Sydney, AustraliaAlthough part of the Australian team, I gained valuable international experience by spending a significant amount of time in South Africa to be trained in and then deploy Dimension Data's in-house Siebel/Oracle system, along with broad support and installation experience on national and international projects. A technical generalist, I had IT Engineering roles including: - Tech Lead for Windows NT - Cisco Switching, Routing and Firewalls - Compaq Hardware - Lotus Notes Administration - Siebel Administration - Novell Administrator. Certifications achieved: - MCSE - CCNP - CCDP - CNE