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Work Background
ConsultantCreative Brand Strategist
Oct. 2024As a creative brand strategist, I bring years of expertise in the artisan craft sector, specializing in brand storytelling, product development, and visual content strategy. I’ve had the privilege of supporting artisan brands like Creative Women, helping to elevate their stories through thoughtful design, sourcing, and artisan relations. My work is rooted in a passion for sustainability and a commitment to showcasing the craftsmanship and heritage behind every piece.
CF CAPSBusiness Development Specialist
Aug. 2023Cedar Falls, Iowa, United StatesAs the Business Developer for the Cedar Falls CAPS (Center for Advanced Professional Studies) program, I help bridge the gap between education and the professional world by initiating real-world learning experiences for high school students. Collaborating with Cedar Valley business partners, I help provide opportunities that equip students with the tools they need for impactful, purpose-driven careers.
Driftless StyleFounder
Jun. 2018Cedar Falls, Iowa, United StatesIn 2018, I founded Driftless Style, an e-commerce platform and former brick-and-mortar store in Cedar Falls, Iowa, dedicated to showcasing artisanal, sustainable, and ethically made products. Driftless Style’s curated collections were developed through close partnerships with artisans and makers across 14 countries. My work through Driftless Style not only connected people to meaningful products but also supported the preservation of cultural traditions and provided opportunities for artisans to thrive. And although the B+M space closed in June 2024, the legacy of Driftless Style lives on through my ongoing commitment to artisan empowerment and design.
Noonday CollectionIndependent Consultant
Jul. 2014 - Jan. 2020
MercyOneLabor and Delivery Nurse
May. 2011 - Jun. 2013Waterloo, Iowa, United States
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