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Work Background
CookUnityInvestor
Sep. 2024United StatesLeading chef-to-consumer marketplace in the US & Canada.
No Way! CookiesCo-founder
Jun. 2024Chile, SantiagoNo Way! is a food brand specializing in premium frozen, ready-to-bake cookies & snacks. Our ready-to-bake format allows our partners to bake on demand, reduce waste, and simplify operations, without compromising taste or quality. We work with foodservice and modern retail partners, helping them offer a freshly baked, reliable, and convenient product.
Start2 GroupMentor
Dec. 2023Buenos Aires Province, Argentina
zigoCo-Founder & CEO
Jan. 2022 - May. 2024Buenos Aires, Argentina
DRINK REJOY®Investor & Advisor
Jul. 2021United StatesClean Instant Hydration powder charged with 1500 mg of key electrolytes.
KripAdvisor
Oct. 2020 - Mar. 2022ChileAdvisor to the founder & CEO on strategy and GTM. Acquired by Banco BCI, one of the largest banks in Chile.
Green BeatsCo-Founder
Feb. 2014 - Jul. 2019Santiago, Santiago Metropolitan Region, ChileCo-founder, investor and Board Member of one of the main cold-pressed juice brands in Chile, bootstrapping it to $1M net revenue, partnering with Starbucks, Walmart, Juan Valdez among others. Acquired by a strategic investor in July 2019.
DafitiFounding Team | Managing Director Chile
May. 2012 - Jun. 2020Santiago, ChileDafiti is the main fashion eCommerce in LATAM. It forms part of the Global Fashion Group (www.global-fashion-group.com), the World's leading online fashion group for Emerging Markets, which is backed by investors such as Rocket Internet, Investment AB Kinnevik, Access Industries, JP Morgan, Ontario Teachers' Pension Plan (OTPP) and Quadrant Capital Advisors among others. GFG went public in July 2019 in Frankfurt's Stock Exchange (GFG.DE). • Joined the founding team of Dafiti, helping scale the company into LatAm’s leading fashion e-commerce platform.
• Built Chile strategy and operations from zero to +$150M in net revenue and profitable.
• Led initiatives in assortment, pricing, customer acquisition, marketing, finance, IT and HR that drove hypergrowth.
• Balanced rapid expansion with financial performance, contributing to successful fundraising and market leadership.
• Managed and developed a cross-functional team, building a scalable organizational structure of 200 collaborators.
Rocket Internet SENew Venture Development Director Chile
Nov. 2011 - May. 2012ChileRocket Internet incubates, builds, develops operationally and strategically invests in internet and technology companies globally. It provides operational support to its companies and helps them scale internationally. Rocket Internet's selected companies are active in a large number of countries around the world. I was the first hire in Chile, responsible for launching and managing some of its businesses, overseeing and jumpstarting brand & market development, HR, finance & reporting, operations, PR & Marketing, and IT infrastructure.
LATAM AirlinesBrand Strategy Senior Manager
Aug. 2010 - Nov. 2011Santiago, ChileLead team of 5 people responsible for:
- Defining LAN's positioning (Brand Key Vision), ensuring that core elements such as target, insight and brand essence are updated and aligned to the business strategy.
- Managing the Brand Audit process in Chile, Argentina, Peru and Ecuador in order to identify assets that can be leveraged or gaps that need to be addressed.
- Working with local marketing managers to identify steps necessary to achieve the Brand Vision in Chile, Argentina, Peru and Ecuador.
- Developing regional marketing communication campaigns.
- Ensuring appropriate execution of the LAN brand and sub-brands (LAN.com and LANTOURS) in Chile, Argentina, Peru and Ecuador, according to the brand architecture.
AmazonSenior Product Manager MBA Intern
Jun. 2009 - Aug. 2009Reino Unido
The HEINEKEN CompanyAssociate Brand Manager Heineken
Jun. 2006 - Jun. 2008Buenos Aires, Argentina
NideraKey Account Manager
Mar. 2004 - May. 2006Buenos Aires, Argentina
AccentureAnalyst
Feb. 2003 - Feb. 2004Buenos Aires, Argentina
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