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Work Background
KiE Square AnalyticsProject Manager
Aug. 2020New Delhi, Delhi, IndiaFMCG Sector:
- Built a Digital Performance Framework using a Gartner L2–inspired framework to benchmark brands across e‑commerce, social, influencers, paid media, brand.com, DTC & SEO for FMCG Client.
- Tracked 250+ digital metrics (site experience; content & customer service; conversion & enrollment; traffic & web authority; SEO/SEM; email; social; mobile experiences & app store) at scale for India and APAC region.
- Automated multi‑channel data pipelines, reducing manual collection across e‑commerce and off‑digital platforms and delivering real‑time dashboards for spend efficiency.
- Scaled quarterly Digital Reports from 60+ to 181 brands (India) and expanded coverage to APAC countries, adding around 250+ metrics.
- Led cross‑functional team, co‑creating high‑impact dashboards with experts for market‑specific strategies and ongoing framework evolution.
Pharma Sector:
- Designed a Partnership Value Index (PVI): a scoring model quantifying customer relationship strength across operations and performance for Pharma Client.
- Piloted PVI for independent retail networks, showcased insights across sales, inventory & finance teams—and secured a dedicated focus group to drive national roll‑out.
- Drove analytical rigor via data prep, integration, exploratory analysis, regression modeling and score‑calibration to predict customer churn and growth paths.
- Established scalable index workflows, enabling monthly/quarterly updates and automated recalculations aligned to evolving business rules. Other Sectors:
- Created data pipeline and integrated database for web scraping of government notifications and verdicts of cases related to taxes from 45 different government websites.
- Developed an alert system to update details of notifications for online media and resource company.
- Conducted exploratory data analysis and RFM analysis to understand customer behavior and patterns.
AdGlobal360Data Scientist
May. 2019 - Jul. 2020Gurgaon, India1: Working for insurance domain client and creating an In-House Smart Lead Management System for agents to have a real-time 360-degree view of prospect for leads and established data pipeline on AWS cloud services (Kinesis, Lambda, SQS, DynamoDB).
2: Creating a Lead Scoring Model which can help agents to distinguish between hot leads, normal leads and cold leads using KNN Clustering and Random Forest Modelling.
3: Done web scrapping for beverage client to create a Recommendation System with different food items offered by restaurants to increase their online sales.
Achievements: 1: Got invited from Google for their promotional Google cloud event.
2: Received appreciation from client on successful deployment of application software.
AccentureAssociate Software Engineer
Nov. 2017 - Nov. 2018gurugram1: Worked as Quality Analyst in Accenture. I have worked on various UAT Activities including creating and executing detailed test plans, scriptwriting and script execution, defect management, planning and execution of implementation-related activities.
2: Received recognition and compliments from Team Lead for completing different pieces of training and project work duly on time.
Delhi Metro Rail Corporation LtdSummer Internship
Jun. 2015 - Jul. 2015New Delhi Area, India
UKB Electronics Pvt. Ltd.Winter Intern
Jan. 2015 - Dec. 2015Noida Area, India
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