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Work Background
BreuningerChannel Owner App
Mar. 2025Stuttgart, Baden-Württemberg, DeutschlandAs the Channel Owner for the Breuninger App, I shape the strategic vision for an intuitive, inspiring, and personalized shopping experience. Driving the shift towards an app-first approach, I bridge business strategy, technology, and customer needs to elevate premium digital retail.
BreuningerProduct Owner App
Jan. 2022 - Mar. 2025Stuttgart, Baden-Württemberg, DeutschlandAs a fashion-savvy Product Owner for the Breuninger mobile app I am focussing on the ongoing development of an intuitive, personalized and thrilling digital shopping experience.
Almato AGTeam Lead Mobile Apps
Mar. 2021 - Dec. 2021Region StuttgartWith an international and interdisciplinary team of 9+ developers and consultants I'm working on the strategy and development of intelligent and smart mobile apps for the retail, health/medical and mobility sector. As a team and project lead I coordinate tasks, roadmaps and specifications for several agile projects.
Almato AGTeam Lead Digital Consulting
Jan. 2020 - Mar. 2021Stuttgart Area, GermanyAt Almato, I am re-envisioning and driving change in how companies operate by establishing new mindsets, creating new work economies and optimizing processes. As a team lead and project lead for several mobile app projects, I'm working together with an international team of consultants and developers.
DATAGROUPTeam Lead Digital Consulting
Oct. 2019 - Jan. 2020Stuttgart und Umgebung, DeutschlandAs a consultant at DATAGROUP Mobile Solutions (now Almato AG), I've created multiple customer-focused disruptive strategies and concepts for mobile communication, based on artificial intelligence, machine learning and state-of-the-art development.
DATAGROUPConsultant Digital Transformation
Sep. 2018 - Sep. 2019Stuttgart und Umgebung, Deutschland
VICO Research & Consulting GmbHTeam Lead Digital Strategy
Oct. 2016 - Sep. 2018Leinfelden-Echterdingen, Baden-Württemberg, GermanyAs the team lead Digital Strategy at VICO, I created concepts and strategies about digital transformation and communication with a strong focus on social media and the technologies behind, as well as AI and analytics, influencer marketing and digital platforms in general. Industries: Consumer Electronics, Automotive, Entertainment and Insurance with clients such as Daimler, LG, EDEKA, Zalando, HPE, Alte Leipziger-Hallesche, Ferrero, Vorwerk, Stage Entertainment, and more.
webguerillas GmbHSocial Media Manager
Jun. 2015 - Oct. 2016München und Umgebung, DeutschlandAs a Social Media Manager in one of the leading social media agencies, I was working on social media strategies and concepts for numerous brands. As a project lead for FMCG clients, I was mostly creating and managing social media channel strategies and campaigns. Additionally, I was also part of the analytics and data task force in order to continously track and optimize the communication of my clients. Industries: FMCG (Milka, OREO, TUC, Jacobs, Tassimo, DieLimo), beauty (L'Oréal) and outdoor (BOSCH eBike Systems) Tools: Socialbakers, Brandwatch, Buffer, Quintly, Iconosquare
Havana OrangeSocial Media & Content Strategist
Sep. 2014 - Jun. 2015München und Umgebung, DeutschlandAs a social media and content strategist, I was responsible for the concept, management und analytics of social media activations, developing a wide range of skills from art direction and texting, to community management and native advertising, as well as the first influencer marketing approaches in Germany. Industries: Consumer Electronics (KAZAM, Teufel Audio, Raumfeld) and fashion/outdoor (Duckworth)
Daimler AGCoC Marketing | Customer Relations & BI
Mar. 2014 - Sep. 2014StuttgartAs a working student for Daimler, I was supporting the Marketing Center of Excellence, creating the big picture for an internal marketing platform in order to simplify marketing workflows and collaboration with external agencies and services.
prognum Automotive GmbHMarketing Consultant
Aug. 2012 - Dec. 2019Region StuttgartFreelance Marketing consulting with focus on corporate communication.
Health and Beauty Business Media GmbHEditorial Assistant
May. 2010 - Apr. 2012As an editorial assistant I was developing my first skills in journalism and media management, writing news articles and coordinating publishing processes, as well as supporting shows and exhibitions within the beauty and health sector.
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