DEG DigitalSr. Relationship Marketing Strategist
Aug. 2013 - Oct. 2014overland park, ksServe as a strategic partner for clients in retail, CPG and medical industries. - Lead strategic initiatives for digital marketing clients by translating strategic objectives into actionable, measured projects.
- Develop and deliver Quarterly Plans and Statements of Work focused around email and mobile marketing campaigns to achieve client objectives.
- Analyze campaigns and subscriber data to identify progressive profiling, segmentation, key insights, trends and recommendations. - Write Strategic Action Plans and lead the execution of the plan including managing any special projects.
- Serve as a key client service contact, providing consultative guidance as it relates to email and mobile marketing best practices and industry trends. - Develop and deliver best practice seminars demonstrating thought leadership, in-person and via webinars, to clients and prospects. Notable accomplishments:
-Was on the launch team for Just Right by Purina, a personalized food blend. Developed all CRM messaging and automations for launch and they were personalized to fit the brand promise. -Worked with and enabled growth for notable clients such as Nestle Purina, Title Boxing, Orvis, Laser Spine Institute and more. -Help win new business for the firm by pitching strategic ideas to prospective clients.