April Mullen - Content Brand and Email Expert, Mid sized tech company

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Work Background

BrazeSenior Director of Content Strategy (NASDAQ: BRZE)

Nov. 2022

MessageBirdSenior Director of Brand and Content Marketing

Mar. 2022 - Nov. 2022After a successful exit at SparkPost in April 2021, I moved into a senior marketing role for the parent company, MessageBird, in March 2022 and was promoted from Director to Sr. Director at that time. In my role at MessageBird, I led or supported: - Content Marketing - Speakers Bureau and Thought Leadership Program - Brand and Design - Social Media and Community - Team of Six Brilliant "Birds" in Several Countries

Forbes Communications CouncilMember

Dec. 2019 - Nov. 2023Member and contributing writer on Forbes.com sharing thought leadership pieces on email, digital marketing and artificial intelligence.

SparkPost, a MessageBird companyDirector of Brand and Content Marketing

Oct. 2019 - Mar. 2022Company had successful exit to MessageBird in April 2021. During my time at SparkPost, I managed or had a key role in: - Content Marketing - Media and Sponsorship Buys - Public Relations - Analyst Relations - Executive Communications - Internal Communications - Speakers Bureau and Thought Leadership Program - Brand and Design - Demand Generation Programs (for over a year until we found a Demand Generation leader) - Go-to-Market Strategy and Messaging - Supporting Product Marketing and Launches Notable Accomplishments at SparkPost - YoY pipeline growth of 350% - YoY direct website traffic growth of 200% - 25% of MQLs and 15% of pipeline directly attributed to first or last touch as content; millions in content influenced pipeline - Built a team of 6 direct reports operating across several countries - Launched PR program and gained tier 1 media coverage through reporter relations - Contributed toward company strategy - Supported M & A activities including acquisition of Taxi for Email and the sale to MessageBird - Supported executive team on internal and external presentations and media presence - Was selected by management to participate in company Leadership Edge executive training program in 2021 and completed the training that same year - Was named "TLC Winner of the Year" in 2020 -- SparkPost's annual employee award - Gained SparkPost widespread recognition within the email industry as a trusted resource

MediaPostColumnist

Jan. 2015 - Dec. 2020Greater New York City AreaAuthors op-ed pieces.

Selligent Marketing CloudDirector of Consumer-First Marketing Adoption (Customer Marketing and Evangelism)

Oct. 2014 - Oct. 2019San Jose, CaliforniaPrimary responsibilities included managing customer marketing across 9 markets and 7 languages, supported sales opportunities with customer stories, launched customer advisory board and served as a spokesperson and evangelist for the company. Notable Accomplishments - Through sales presentations, helped to acquire several new clients - Through client relationships and strategic interactions, delivered 40+ case studies annually in 2018 and 2019 - Collaborated with clients and product development team to produce use cases that are original and created differentiating experiences - Leader of internal strategy education for global employees, keeping them apprised of latest innovations and best practices in the space - Represented Selligent as an expert in webinars, conferences, content and through media interviews - Development of a client maturity model and supporting materials that were leveraged across sales and account management to guide clients on becoming more mature omnichannel marketers - Developed a forward-looking vision story for the company with the CEO that was launched in February 2018 to clients and the public - Managed all customer communications across 9 markets and 7 languages including a monthly newsletter and lifecycle communications for onboarding, upsell, cross-sell. - Managed 9 roadshow events annually – including speaker selection, content direction and all execution. - Wore many hats, gaining accolades from my CEO that I was the “best Swiss Army Knife” he’d ever worked with.

University of Missouri - St. LouisAdjunct Digital Marketing Professor

Oct. 2013Greater St. Louis AreaDeveloped the digital program’s initial curriculum for the changing digital age. The program has experienced positive enrollment growth year over year since its inception in 2013. + Teaches a course on consumer-first relationship marketing to experienced professionals and MBA students.

DEG DigitalSr. Relationship Marketing Strategist

Aug. 2013 - Oct. 2014overland park, ksServe as a strategic partner for clients in retail, CPG and medical industries. - Lead strategic initiatives for digital marketing clients by translating strategic objectives into actionable, measured projects. - Develop and deliver Quarterly Plans and Statements of Work focused around email and mobile marketing campaigns to achieve client objectives. - Analyze campaigns and subscriber data to identify progressive profiling, segmentation, key insights, trends and recommendations. - Write Strategic Action Plans and lead the execution of the plan including managing any special projects. - Serve as a key client service contact, providing consultative guidance as it relates to email and mobile marketing best practices and industry trends. - Develop and deliver best practice seminars demonstrating thought leadership, in-person and via webinars, to clients and prospects. Notable accomplishments: -Was on the launch team for Just Right by Purina, a personalized food blend. Developed all CRM messaging and automations for launch and they were personalized to fit the brand promise. -Worked with and enabled growth for notable clients such as Nestle Purina, Title Boxing, Orvis, Laser Spine Institute and more. -Help win new business for the firm by pitching strategic ideas to prospective clients.

ScottradeEmail Marketing Supervisor

Jul. 2008 - Aug. 2013Greater St. Louis AreaEmail Marketing Supervisor April 2012-August 2013 Branding and Marketing Communications Analyst – Email Management July 2008-April 2012 Managed all strategic and tactical email communication functions for the organization including Chinese emails and all lines of business under Scottrade, Inc. - Managed internal email team, interfaced with agency partners, ESP and internal departments on email designs, content development and strategic goals and overall alignment with integrated marketing initiatives - Developed strong relationships with cross-functional partners, such as Product Development, Advisor Services, Corporate Communication, IT and Branch Administration - Developed and implemented effective email marketing strategies including contact strategy, segmentation/targeting, ongoing testing and content & creative optimization. Consolidated all transactional communications into ESP. - Integrated multi-channel campaigns with an understanding of team, department and corporate strategic goals to increase engagement, satisfaction and profitability of clients - Coordinated and provided updates to all stakeholders and management on email initiatives and email industry best practices Key Accomplishments - Coordinated and provided updates to all stakeholders and management on email initiatives and email industry best practices - Developed a multi-business unit email marketing program from the ground up for the organization based on email industry best practices - Managed the development and phased plans for communications preference center - Wrote use cases for campaign management technology implementation and served as a key stakeholder to connect branch experience to email and other channels. - Keynote speaker at Responsys Interact 2012 in San Francisco, CA - Managed and coached a successful team that met the client communication needs of the organization

Soft SurroundingsE-Marketing Analyst

Feb. 2007 - Jun. 2008-Managed email marketing functions including strategic plans. -Scheduled all outgoing emails for E-Commerce and retail marketing initiatives. -Collaborated with Creative Production and Merchandising for designs and product selection. -Communicated email initiatives to executive team through quarterly email planning presentations. -Planned email tests and analyzed results for key insights. Documented and distributed test results internally. -Segmented email lists by using CRM database to improve relevancy. -Created targeted email campaigns aimed at marketing specific products to specific customers. -Planned promotions to increase email revenue. -Trained new analysts on the E-Commerce team -Aided E-Commerce growth by researching new opportunities from industry conferences and publications. Supported two marketing analysts in the areas of e-mail, affiliate marketing and comparison shopping. Managed implementation of Bazaarvoice Ratings and Reviews.

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