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Work Background
OpsanMarketing Consultant
Sep. 2024Gurugram, Haryana, IndiaAs a marketing consultant for a healthtech brand focused on oncology and palliative care, I’ve been leading performance marketing and digital growth initiatives. I manage lead generation across Google, Meta, and LinkedIn, while overseeing SEO, SEM, and content strategy to enhance visibility and drive patient engagement. I’ve also restructured OPSAN’s digital assets to elevate user experience and improve conversions. My collaboration with agencies has helped build a patient-first, storytelling-driven brand presence. Key Achievements: • Increased lead generation by 5x, with a conversion rate of 10–15% through optimized SEM and compelling ad creatives • Scaled MQLs from 20 to 150/month and SQLs from 3 to 20/month, significantly boosting service adoption • Drove revenue growth from ₹8L to ₹20L/month using data-backed channel strategies and value messaging • Doubled website traffic month-on-month by improving UX and redesigning the site architecture • Enhanced CTR from 2.5% to 8.5% with emotionally resonant storytelling and optimized landing pages • Achieved 10% organic growth month-on-month, ranking #1 for "Palliative Care in Gurgaon" • Established OPSAN as a trusted brand through patient education campaigns across blogs, social media, and web content • Led product marketing for Google Play Points, successfully launching the feature and driving user adoption on Google Play.
Patch upMarketing Consultant
Oct. 2023 - Aug. 2024Remote• Scaled revenue from Zero to INR 2 Lakh pm by managing the demand-generation engine via Meta, Google Ads, and Influencer marketing. • Got listed on marketplaces like Amazon, TATA 1mg, and Nykaa and drove 400K+ organic views through influencer partnerships. • Developed brand creatives, videos, and static ads, leading to RoAS improvement from 0.5 to 2.5 over six months.
GetSetPopMarketing Consultant
Oct. 2023 - Jul. 2024IndiaI led full-funnel marketing efforts for two emerging D2C brands from launch to scale. My focus was on revenue growth via Meta, Google Ads, and influencer collaborations. I also handled platform listings, creative content, and offline partnerships to boost visibility and drive sales. Key Achievements: • Scaled monthly revenue from zero to ₹2L by implementing high-ROI performance marketing campaigns • Successfully listed SKUs across Amazon, Flipkart, Nykaa, and Tata 1mg to build omnichannel presence • Grew daily orders to 50+ through data-driven ads across marketplaces • Improved RoAS from 0.5 to 2.5 via iterative creative testing and channel optimization • Achieved over 400K organic views through 50+ influencer barter partnerships • Established restaurant tie-ups in Goa and Pune to strengthen offline brand recall
OnlineSales.aiProduct Marketing Manager
Apr. 2023 - Dec. 2023Pune, Maharashtra, India
GoogleMarketing Manager (via Maker Lab)
Mar. 2022 - Apr. 2023IndiaAt Google Play India, I handled end-to-end marketing execution, from insight development to campaign launch. I oversaw production of ad films, managed media strategy, and led influencer-driven amplification campaigns to grow user adoption across the country. Key Achievements: • Launched a ₹15 Cr flagship campaign that drove 150M+ app adoptions • Executed influencer strategies that delivered a reach of 30M+ • Led integrated campaign development, including film production and national rollouts
FlipkartCategory Marketing and Content (Books and Musical Instrument)
Feb. 2019 - Mar. 2022Bengaluru Area, IndiaI led marketing for the Books and Musical Instruments category, focusing on performance marketing, campaign management, and content innovation. I collaborated with top authors and created flagship properties that elevated category awareness and engagement. Key Achievements: • Grew GMV from ₹10 Cr to ₹100 Cr through strategic marketing efforts • Increased product views by 5x using creator-led video storytelling • Launched #nowreading and #bookmark initiatives, driving 4x spike in book sales • Partnered with notable authors including Sudha Murthy, Ankur Warikoo, and Neena Gupta
ScholasticAssistant Manager Marketing
Apr. 2017 - Feb. 2019Gurgaon, IndiaAt Scholastic, I managed trade marketing initiatives to expand retail presence and drive engagement in educational spaces. My focus was on grassroots campaigns, retail activations, and content partnerships that brought the brand closer to young readers. Key Achievements: • Expanded offline presence to 100+ retail stores through structured rollouts • Established 50 study circles and 20 book clubs for community engagement • Scripted a Radio Mirchi jingle for the Julia Donaldson show, boosting brand recognition
Penguin Random HouseSenior Marketing Executive
Nov. 2015 - Mar. 2017Gurgaon, IndiaI contributed to Penguin India’s marketing initiatives across e-commerce and PR. I developed high-impact visibility campaigns, facilitated author media appearances, and secured strategic digital partnerships to grow brand visibility. Key Achievements: • Doubled book sales via strategic listings on Amazon, Flipkart, and Snapdeal • Secured Penguin India’s first LinkedIn content partnership for the publishing industry • Arranged front-page interviews for leading authors like Vinay Sitapati and Amitav Ghosh
The George Telegraph Training InstituteExecutive Corporate Communication
May. 2013 - Nov. 2013Kolkata Area, India1. Maintaining liason with Big corporate houses. 2. Finalizing the course curriculum 3. Analyzing, Planning, the structure of course to be followed by TGGTI 4. To flesh out the profile of the "company behind the brand" (corporate branding) 5. To minimize discrepancies between the company's desired identity and brand features 6. To delegate tasks in communication 7. To formulate and execute effective procedures to make decisions on communication matters 8. To mobilize internal and external support for corporate objectives 9. Responsible for all forms of external communications that include website, media, stakeholders (other than government)
Tollywood DhamakaProfessional Freelancer
Mar. 2013 - Jun. 2013Kolkata Area, Indiaworking as a freelancer, which includes covering news related to tollywood events, writing features, conducting interview etc
Times of IndiaInternship Trainee
Feb. 2013 - Jun. 2013Kolkata Area, IndiaI am being trained on writing copies for Edu Portal and Times neighbourhood. My work profile also included editing copies of Times Neighborhood Guwahati and Rourkela.Started off my career as a trainee copy editor. I picked up my basics of journalism here. I was chiefly into editing, rewriting stories.
BrandzwidthFreelancer
Jan. 2011 - Sep. 2012
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