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Work Background
IllumioEnterprise Account Development Representative - ASEAN & HKTM
Feb. 2024 - Apr. 2025East Asia2024 Attainment: - 117% in Meetings Completed, 100% in Meetings Qualified - Generated $2.1M USD in New Pipeline Responsible For: - Driving new business opportunities and brand presence in ASEAN & HKTM - Focusing on Government, Enterprise & Commercial accounts in-market - Mapping accounts and identifying stakeholders, decision makers and advocates - Breaking into target accounts and initiating conversations; kickstarting sales cycles - Qualifying ICP accounts and their individual prospects; identifying PACT criteria - Focused Countries: Singapore, Malaysia, The Philippines, Brunei, Hong Kong, Taiwan, Macau
Recorded FutureEnterprise Business Development Representative - APJ, ANZ Specialist
Mar. 2023 - Feb. 2024Singapore2023 Attainment: - 124% in Meetings Completed, 120% in Meetings Qualified - Generated $3.259M USD in New Pipeline - Supported $110K USD in Closed Won Responsible For: - Developing presence in untouched/quieter territories within the ANZ region - Driving brand awareness in the form of attendance to events and functions - Mentoring new BDR hires, educating on onboarding and best work practices - Mapping accounts and identifying stakeholders, decision makers and advocates - Breaking into target accounts to initiate conversations; begin sales cycle if appropriate
Self-employedIndependent Discretionary Forex Trader
Aug. 2022 - Jan. 2024SingaporeUnderstanding how money moves throughout the world has always been a deep-rooted interest of mine ever since I was 15 years old. I began experimenting with trading and narrowed my focus on Forex and Crypto since 2017, but it never was a priority as my vision at the time was to complete my Bachelor's Degree in Banking & International Finance at Bayes (formerly Cass) Business School, London. However over the course of the next few years, I had the capacity to explore trading at a deeper level and finally in August of 2022, I went live with funds and achieved +63% in profit in my first month.
Myno Studios & Matelier MediaFounder, Managing Director
Sep. 2018 - Dec. 2021London & SingaporeMyno Studios was my first business; a marketing agency that eventually grew into the world's first and only diving-focused social media marketing agency after serving a variety of niches. Matelier Media was the sister agency of Myno Studios; beginning in January 2021 as an expansion project for another interest of mine, to serve the niche of Architects & Interior Designers. Myno Studios operated off of the philosophy of "Enriching Life via Adventure", and "Being Passionate About Living & The Spaces That Induce It" for Matelier Media. The goal of both agencies was simple: to help our clients shift their focus to doing what they love, by removing the stress of wondering how they would fill their appointment books. This was achieved through the building and implementation of automated client acquisition systems, which acted as a tap, where the inflow of prospects could be adjusted easily according to how many customers they could accommodate at the given moment. The systems were built as digital marketing suites comprising of Facebook & Instagram Ads, Email Marketing, a Client Relationship Management System and Automation Flows at their cores. Additionally, we also worked with our clients for brand & business development, if they happened to be a younger or newer business.
Firefly Photography Pte LtdStudio Photographer
Jun. 2017 - Mar. 2018SingaporeAfter freelancing as a Photographer for a fair amount of time, I found a studio to call home at Firefly Photography. I was one of the studio photographers at Firefly, and was tasked with conducting photoshoot sessions for clients. This process included everything from pre-planning, conducting, directing the actual photoshoots, and editing the final images.
Brain Juice CollectiveHead Creative & Account Executive
Jun. 2017 - Nov. 2017SingaporeBrain Juice Collective is a youth-run digital marketing agency which I had first become a part of as the Head Creative for photo and video content. However, shortly after joining the agency, I was entrusted with a secondary role of an Account Executive and was tasked with everything from handling administration on client accounts, organic and paid marketing across Facebook and Instagram, written and visual content creation, email marketing creation and management, copywriting for blog posts and PR efforts.
The Brave Shapes Co.Digital Content Intern
May. 2017 - Jul. 2017SingaporeThe Brave Shapes Co. is a fitness studio that was well known for catering to an older clientele, and having them so well trained that they could comfortably perform calisthenic exercises that one might only have imagined only younger folk could do. While here, I was in charge of creating photo and video content, writing articles for the studio's website, as well as running several social media marketing campaigns, both organic and paid, to grow the studio's clientele.
Singapore Armed Forces (SAF)Commander; Immediate Response Force
Jul. 2015 - May. 2017SingaporeFor the majority of my National Service, I served in the Singapore Armed Forces. I was in the 2PDF battalion, attached to Singapore's largest airbase, Tengah Airbase. There, I was made squad leader of the Immediate Response Force (IRF), managing 30 men. Our duties included the planning and implementation of base defence and on-base counter terrorism.
House of TasteBarista & Head of Marketing
Feb. 2015 - May. 2015SingaporeWanting to explore being behind the counter in a coffeeshop, I joined the House of Taste, a new cafe/bar, in the CBD as a junior barista. After my first week, the manager noticed that I had been taking many pictures of the place and liking my content, she entrusted me with the responsibility of handling the House of Taste's social media. I went from creating photo and video content to redesigning the official website and social media profiles, setting up and managing email marketing, while also running organic and paid marketing through Facebook and Instagram.
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