mifold® CEO, founder and inventor
Jan. 2012 - Dec. 2022IsraelInventor of the mifold® range of grab-and-go™ and hifold™ fit-and-fold™ child passenger safety booster seats. Selling worldwide since 2016. Conceiving the dream, building the company and the team. Leading the design, engineering, sourcing, manufacturing, regulatory approval, product liability, branding, positioning, marketing, digital, distribution, licensing, e-commerce, CRM, and more: - 1,400,000+ products sold in 120+ countries
- $73m+ total sales at retail value
- 115 IP inventions, designs, utilities, and trademarks
- 20+ international innovation, design and consumer awards including NASA and TIME
- Leading customers - Walmart, Amazon, Target, buyBuyBABY. International network of distributors