Nikki Edwards is a Branding Designer and Creative Director with over a decade of experience shaping distinctive visual identities for emerging and established brands. She specializes in translating complex business goals into clear, memorable design systems that drive recognition and growth. Nikki has led cross-functional creative teams on global campaigns for clients in tech, lifestyle, and consumer goods, consistently delivering award-winning work. Known for her strategic thinking and collaborative leadership style, she partners closely with executives to ensure every touchpoint reflects a cohesive, future-ready brand story.More...
David Louis
Consultant@eXtraSense
Verified
Accomplished, knowledgeable and approachable SME business leader in the marketing services sector, with a proven track record in business management and growth, as well as client partnership and service development.
Excels in mentoring and leading people/teams to achieve business goals.
Comfortable defining strategy, implementing the plan or selling the story. Champions leveraging data and insights to identify opportunities that drive incremental sales and deliver ROI.
Strong business acumen, with a background that started with a degree in Accounts & Finance, followed by launching the Student Union Purchasing Consortium, whilst SU President, and then moving into Shopper Marketing; creating effective Sales Promotions and Sourcing POS, Merchandise & GWPs, initiating Loyalty Programmes and even Sponsorship deals before Activation, Field Marketing & Brand Experience.
A business leader, who is a super Account handler and team player, and who has worked across a number of channels & routes to market with a fantastic mix of clients including Diageo, Ferrero, P&G, L’Oreal, Orange and Coca Cola as well as many start-ups such as Served and VFC.
Achievements:
• Instrumental in the growth of every business worked for.
• Participated in 4 business acquisitions and established 3 startups, along with several business units within established companies.
• Generated over £100m in profitable new business in the last role, and more than £200m throughout career.
• Partnered with various brand owners to increase sales by millions(£), alongside significant improvements in distribution, availability, display, brand awareness and market insight.
• Mentored and developed over 100 individuals directly, with many progressing to leadership roles themselves.
• Innovated, managed and implemented numerous successful business initiatives, processes and changes, leveraging digital technology, data and insights for continuous improvement.
• Won various awards incl. DMA Gold and FM Agency of Year, 3 timesMore...
Jon Sumroy
CEO@Poseidon Holdings Ltd.
Verified
Jon Sumroy is a seasoned entrepreneur, strategic advisor, and the founder of Poseidon Consulting. With a proven track record in launching and scaling global consumer brands, Jon now advises companies across a range of industries—including hardware, mobility, healthtech, and media—on business strategy, operations, product development, and go-to-market execution. He has worked with startups and established firms alike, helping them navigate complex challenges, raise investment, and build sustainable growth models. Known for his sharp commercial instincts and hands-on leadership, Jon brings clarity, momentum, and results to every venture he touches.
Previously, Jon invented, launched, and grew mifold, the world’s most compact child car booster seat, into a globally recognised brand sold in over 50 countries. He currently serves as COO of God’s Gang, an ambitious animation IP and consumer brand promoting unity and diversity through storytelling, content, and merchandise. Jon has also advised companies such as Headovations (innovative head support solutions), EZRaider (off-road electric vehicles), and Fast Sense (advanced sensor technologies), helping them refine strategy, streamline operations, and build partnerships. His work consistently bridges creativity and execution, making bold ideas commercially viable.More...