Nadia Bouslama

Marketing and communication manager

Marketing

𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿 𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝘁𝗮𝗹𝗸𝘀 𝘁𝗵𝗲𝗼𝗿𝘆 𝗯𝘂𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘀 𝗻𝗼𝘁𝗵𝗶𝗻𝗴, I’m a marketing leader with 𝗼𝘃𝗲𝗿 𝟮4 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗕𝟮𝗕 𝗮𝗻𝗱 𝗕𝟮𝗖 environments, helping companies build strategies that support growth, visibility, and 𝗿𝗲𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. Throughout my career, I’ve led marketing teams, set up marketing functions from scratch, and developed strategies that connect brand, content, digital, and events—all with a clear 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗻𝗲𝗲𝗱𝘀 and 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗼𝗮𝗹𝘀. I launched a 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 that now 𝗯𝗿𝗶𝗻𝗴𝘀 𝗶𝗻 𝟰𝟯% 𝗼𝗳 𝘁𝗼𝘁𝗮𝗹 𝗹𝗲𝗮𝗱𝘀—built over time through clear processes, automation, and close alignment with sales. I’ve also contributed to healthy sales performance over the years by making sure marketing efforts consistently support pipeline and business development. One of the highlights has been the growth of a virtual event that has become a customer reference point—often described as the event of the year even in a post-COVID landscape where virtual fatigue is real. I have also supported clients in 𝗳𝗮𝘀𝘁-𝗺𝗼𝘃𝗶𝗻𝗴 𝘀𝗲𝗰𝘁𝗼𝗿𝘀 𝗹𝗶𝗸𝗲 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲. For one major launch, my strategy helped 𝘀𝗲𝗹𝗹 𝟳𝟬% 𝗼𝗳 𝘁𝗵𝗲 𝘂𝗻𝗶𝘁𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘃𝗲𝗿𝘆 𝗳𝗶𝗿𝘀𝘁 𝗱𝗮𝘆 showing how 𝘀𝘁𝗿𝗼𝗻𝗴 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗰𝗮𝗻 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. I’m hands-on when needed, but always thinking long-term how marketing can serve the business, improve efficiency, and create real impact. One of my strengths is simplifying complex strategies or tactics. I avoid jargon and flashy language. I believe marketing should be clear, practical, and easy for everyone on the team to understand and act on. That’s 𝗵𝗼𝘄 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗲𝗲𝗹 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗮𝗻𝗱 𝘁𝗵𝗮𝘁’𝘀 𝗵𝗼𝘄 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗿𝗶𝘃𝗲𝘀 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. Beyond my professional achievements, I am deeply committed to 𝘄𝗼𝗺𝗲𝗻'𝘀 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁. As a 𝗳𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗺𝗲𝗺𝗯𝗲𝗿 𝗼𝗳 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸, the largest professional learning network for women in MENA, I actively mentor women in business, sharing insights on personal branding, leadership, and professional growth.