๐๐ณ ๐๐ผ๐'๐ฟ๐ฒ ๐ฎ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ผ๐๐ป๐ฒ๐ฟ ๐ผ๐ฟ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ ๐๐ถ๐ฟ๐ฒ๐ฑ ๐ผ๐ณ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ต๐ฎ๐ ๐๐ฎ๐น๐ธ๐ ๐๐ต๐ฒ๐ผ๐ฟ๐ ๐ฏ๐๐ ๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ ๐ป๐ผ๐๐ต๐ถ๐ป๐ด,
Iโm a marketing leader with ๐ผ๐๐ฒ๐ฟ ๐ฎ4 ๐๐ฒ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ถ๐ป ๐๐ฎ๐ ๐ฎ๐ป๐ฑ ๐๐ฎ๐ environments, helping companies build strategies that support growth, visibility, and ๐ฟ๐ฒ๐ฎ๐น ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฟ๐ฒ๐๐๐น๐๐.
Throughout my career, Iโve led marketing teams, set up marketing functions from scratch, and developed strategies that connect brand, content, digital, and eventsโall with a clear ๐ณ๐ผ๐ฐ๐๐ ๐ผ๐ป ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ป๐ฒ๐ฒ๐ฑ๐ and ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ด๐ผ๐ฎ๐น๐.
I launched a ๐ฑ๐ถ๐ด๐ถ๐๐ฎ๐น ๐น๐ฒ๐ฎ๐ฑ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ that now ๐ฏ๐ฟ๐ถ๐ป๐ด๐ ๐ถ๐ป ๐ฐ๐ฏ% ๐ผ๐ณ ๐๐ผ๐๐ฎ๐น ๐น๐ฒ๐ฎ๐ฑ๐โbuilt over time through clear processes, automation, and close alignment with sales. Iโve also contributed to healthy sales performance over the years by making sure marketing efforts consistently support pipeline and business development. One of the highlights has been the growth of a virtual event that has become a customer reference pointโoften described as the event of the year even in a post-COVID landscape where virtual fatigue is real.
I have also supported clients in ๐ณ๐ฎ๐๐-๐บ๐ผ๐๐ถ๐ป๐ด ๐๐ฒ๐ฐ๐๐ผ๐ฟ๐ ๐น๐ถ๐ธ๐ฒ ๐ฟ๐ฒ๐ฎ๐น ๐ฒ๐๐๐ฎ๐๐ฒ. For one major launch, my strategy helped ๐๐ฒ๐น๐น ๐ณ๐ฌ% ๐ผ๐ณ ๐๐ต๐ฒ ๐๐ป๐ถ๐๐ ๐ผ๐ป ๐๐ต๐ฒ ๐๐ฒ๐ฟ๐ ๐ณ๐ถ๐ฟ๐๐ ๐ฑ๐ฎ๐ showing how ๐๐๐ฟ๐ผ๐ป๐ด ๐ฝ๐ผ๐๐ถ๐๐ถ๐ผ๐ป๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐๐ฎ๐ฟ๐ด๐ฒ๐๐ฒ๐ฑ ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ ๐ฐ๐ฎ๐ป ๐ฎ๐ฐ๐ฐ๐ฒ๐น๐ฒ๐ฟ๐ฎ๐๐ฒ ๐ฟ๐ฒ๐๐๐น๐๐.
Iโm hands-on when needed, but always thinking long-term how marketing can serve the business, improve efficiency, and create real impact.
One of my strengths is simplifying complex strategies or tactics. I avoid jargon and flashy language. I believe marketing should be clear, practical, and easy for everyone on the team to understand and act on. Thatโs ๐ต๐ผ๐ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ณ๐ฒ๐ฒ๐น ๐ฒ๐บ๐ฝ๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐โ๐ ๐ต๐ผ๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฑ๐ฟ๐ถ๐๐ฒ๐ ๐ฟ๐ฒ๐๐๐น๐๐.
Beyond my professional achievements, I am deeply committed to ๐๐ผ๐บ๐ฒ๐ป'๐ ๐ฒ๐บ๐ฝ๐ผ๐๐ฒ๐ฟ๐บ๐ฒ๐ป๐. As a ๐ณ๐ผ๐๐ป๐ฑ๐ถ๐ป๐ด ๐บ๐ฒ๐บ๐ฏ๐ฒ๐ฟ ๐ผ๐ณ ๐ฃ๐น๐ฎ๐๐ฏ๐ผ๐ผ๐ธ, the largest professional learning network for women in MENA, I actively mentor women in business, sharing insights on personal branding, leadership, and professional growth.More...