BA
BAS
Company Employees
Justin Larsen
Vice President Operations @BAS
Verified
Nadia Bouslama
Marketing and communication manager
Verified
๐—œ๐—ณ ๐˜†๐—ผ๐˜‚'๐—ฟ๐—ฒ ๐—ฎ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ผ๐˜„๐—ป๐—ฒ๐—ฟ ๐—ผ๐—ฟ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ ๐˜๐—ถ๐—ฟ๐—ฒ๐—ฑ ๐—ผ๐—ณ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐˜๐—ต๐—ฎ๐˜ ๐˜๐—ฎ๐—น๐—ธ๐˜€ ๐˜๐—ต๐—ฒ๐—ผ๐—ฟ๐˜† ๐—ฏ๐˜‚๐˜ ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜€ ๐—ป๐—ผ๐˜๐—ต๐—ถ๐—ป๐—ด, Iโ€™m a marketing leader with ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐Ÿฎ4 ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ถ๐—ป ๐—•๐Ÿฎ๐—• ๐—ฎ๐—ป๐—ฑ ๐—•๐Ÿฎ๐—– environments, helping companies build strategies that support growth, visibility, and ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€. Throughout my career, Iโ€™ve led marketing teams, set up marketing functions from scratch, and developed strategies that connect brand, content, digital, and eventsโ€”all with a clear ๐—ณ๐—ผ๐—ฐ๐˜‚๐˜€ ๐—ผ๐—ป ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€ and ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ด๐—ผ๐—ฎ๐—น๐˜€. I launched a ๐—ฑ๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—น๐—ฒ๐—ฎ๐—ฑ ๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฝ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ that now ๐—ฏ๐—ฟ๐—ถ๐—ป๐—ด๐˜€ ๐—ถ๐—ป ๐Ÿฐ๐Ÿฏ% ๐—ผ๐—ณ ๐˜๐—ผ๐˜๐—ฎ๐—น ๐—น๐—ฒ๐—ฎ๐—ฑ๐˜€โ€”built over time through clear processes, automation, and close alignment with sales. Iโ€™ve also contributed to healthy sales performance over the years by making sure marketing efforts consistently support pipeline and business development. One of the highlights has been the growth of a virtual event that has become a customer reference pointโ€”often described as the event of the year even in a post-COVID landscape where virtual fatigue is real. I have also supported clients in ๐—ณ๐—ฎ๐˜€๐˜-๐—บ๐—ผ๐˜ƒ๐—ถ๐—ป๐—ด ๐˜€๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ๐˜€ ๐—น๐—ถ๐—ธ๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—ฒ๐˜€๐˜๐—ฎ๐˜๐—ฒ. For one major launch, my strategy helped ๐˜€๐—ฒ๐—น๐—น ๐Ÿณ๐Ÿฌ% ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐˜‚๐—ป๐—ถ๐˜๐˜€ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—ฑ๐—ฎ๐˜† showing how ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—ฝ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐˜๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜๐—ฒ๐—ฑ ๐—ฐ๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐˜€ ๐—ฐ๐—ฎ๐—ป ๐—ฎ๐—ฐ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฟ๐—ฎ๐˜๐—ฒ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€. Iโ€™m hands-on when needed, but always thinking long-term how marketing can serve the business, improve efficiency, and create real impact. One of my strengths is simplifying complex strategies or tactics. I avoid jargon and flashy language. I believe marketing should be clear, practical, and easy for everyone on the team to understand and act on. Thatโ€™s ๐—ต๐—ผ๐˜„ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ณ๐—ฒ๐—ฒ๐—น ๐—ฒ๐—บ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฎ๐˜โ€™๐˜€ ๐—ต๐—ผ๐˜„ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€. Beyond my professional achievements, I am deeply committed to ๐˜„๐—ผ๐—บ๐—ฒ๐—ป'๐˜€ ๐—ฒ๐—บ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ๐—บ๐—ฒ๐—ป๐˜. As a ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—บ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐—ผ๐—ณ ๐—ฃ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ, the largest professional learning network for women in MENA, I actively mentor women in business, sharing insights on personal branding, leadership, and professional growth.More...