Arab BankDigital Innovation Marketing
Mar. 2022 - May. 2023Head officeI was part of the Digital Innovation Marketing team, where I focused on SEO and CRM strategy across multiple products—most notably Reflect, the bank’s NeoBank. I managed campaigns and customer journeys using platforms like Infobip and HubSpot, always aiming to make every digital touchpoint more personalized and impactful. It was a great experience working at the intersection of data, creativity, and innovation.