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Network Power<100 people
Roles
💸58%
Marketing
🐦41%
Design
✨29%
Business Owner
Geos
🇨🇦6%
Canada
🇺🇸6%
United States
🇦🇪3%
United Arab Emirates
Work Background
Experience Storyteller | COP28
Expo City DubaiExperience Storyteller | COP28
Jul. 2023 - Dec. 2023Part of the senior creative and management team responsible for storytelling, content and creative - underscoring the urgent need for sustainable practices and innovations in every facet of life on Earth - as part of the pavilion at the United Nations' Climate Change Conference (COP28). Contributing to and creating extensive content narratives, case studies, immersive experiences and pavilion design. Championing sustainability and human-centric future tech that helps face the climate crisis head-on, and engaging visitors and delegates to COP28 to inspire action.
Creative Director + English Copy Lead
OgilvyCreative Director + English Copy Lead
Aug. 2021 - Apr. 2022Dubai, United Arab EmiratesCreative and English messaging direction on IKEA, Expo 2020, Etihad, Vodacom and Dove.
Creative Director & Copy Lead
Expo 2020 DubaiCreative Director & Copy Lead
Sep. 2020 - Sep. 2021Dubai, United Arab Emirates
Creative Director | Copywriter
Freelance + CreativeCreative Director | Copywriter
May. 2020GlobalI creative direct and write with a focus on work with purpose and doing no harm.
Creative Director
Do Epic Sh*tCreative Director
Apr. 2018 - May. 2020Dubai, United Arab EmiratesCreative direction, copywriting and design for projects and campaigns for Uber, Timberland, Columbia, Aetna, Sun and Sand Sports, and Abu Dhabi Media.
Freelance Creative
Leo BurnettFreelance Creative
Sep. 2017 - Nov. 2017Dubai, United Arab EmiratesSenior creative writer and conceptual creative on regional campaigns for McDonald’s, Emirates and Omantel.
Associate Creative Director + Copy Lead
TBWA\WorldwideAssociate Creative Director + Copy Lead
Aug. 2014 - Sep. 2016Dubai, United Arab EmiratesEnglish and Arabic copywriting and creative direction on campaigns for Johnson & Johnson, Nissan, Infiniti and Bloomingdale’s.
Freelance Copywriter + Arabic Creative Consultant
180 AmsterdamFreelance Copywriter + Arabic Creative Consultant
Feb. 2014 - Apr. 2014Amsterdam, North Holland, NetherlandsEnglish and Arabic copywriter and Arabic creative consultant on Oreedoo Kuwait launch.

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Personal Pitch
Crafting Words & Visuals
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Looking to expand my network
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