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Work Background
Blueprint ConsultingFounder
Oct. 2024
Resilience MediaFounding Member & Advisor
Aug. 2024San Francisco Bay Area
TechCrunchSenior Director of Marketing
Jan. 2023 - Aug. 2024Paris, Île-de-France, France
TechCrunchMarketing Director
Mar. 2017 - Dec. 2022
TechCrunchSenior Marketing Manager
Aug. 2014 - Mar. 2017• Develop the strategy and oversee implementation of B2B and B2C marketing programs to drive awareness and purchase intent for event and digital ad products for Engadget.com and TechCrunch.com • Evaluate and negotiate marketing partnerships on behalf of Engadget.com and TechCrunch.com
• Drove 30% revenue growth and attendance for TechCrunch events in 2015 over prior year
• Evaluate and implement digital infrastructure solutions including marketing automation platform, registration platform and marketing attribution systems
SelfMarketing Consultant
Jun. 2011 - Aug. 2011• Analyzed and identified opportunity sectors for growth to increase value of Carneros Wine Alliance membership • Developed attainable action plan incorporating alliance constraints and proposed marketing and social media strategies to increase awareness of Carneros region and drive traffic to member wineries
Nth DegreeSenior Marketing Manager
Mar. 2010 - Aug. 2014• Creation and management of inbound and outbound marketing campaigns including creative and tactical development of direct mail and email campaigns including initial strategy, content creation, creative, post-event analysis for tech clients - RSA Conference and Qualcomm
• Develop marketing promotions to encourage attendee participation and to drive increase in registration numbers • Manage communication and creative production with design including creation of creative briefs
• Negotiate and manage media sponsor relationships to ensure execution of online advertising content
• Create promotional print materials and graphics for distribution at events
• Managed production of dynamic digital content and advertising display opportunities at events
Immersa MarketingClient Services Account Manager
Jul. 2008 - May. 2009• Transitioned Hyundai auto show account into new exhibit house with minimal impact to operations and refurbishment timelines and budgets
• Developed the national auto show program operational budgets and scope within a 2 week time span on behalf of the client
• Managed bid processes to identify and select vendors to service the national auto show account which resulted in a 20% decrease in category expenditures over prior year
Exhibit Works Inc.Account Manager
May. 2006 - Jun. 2008¨ Responsible for working with the Hyundai client to establish tone and feel of marketing communications through the design and production of display materials for their national auto show program ¨ Execute fabrication projects based on client direction from initial proposal concept development and client approval to subsequent production and on-time delivery of product
¨ Coordinate all project management communications with internal production, estimating, engineering and design groups to ensure deliverables are met according to client expectation ¨ Maintain property and vehicle transportation logistics throughout auto show season based on client scope requirements
¨ Collaborate with multiple Hyundai vendors to ensure smooth integration on show site to meet objectives in the production of both auto show and public relation events Identify and track all client scope changes from initial budget and maintain budget impact documentation
Nissan North AmericaPromotions And Lifestyle Marketing Specialist
Mar. 2005 - Apr. 2006• Managed 3rd party vendor services in the development and execution of events such as Ducks Unlimited, Xterra Triathlon and the Nissan AVP Series ensuring promotion of brand in accordance to sponsorship agreements
• Coordinated multiple internal departments and media partners in the execution of a multi-venue Infiniti branded consumer ride and drive experiential lifestyle event
• Managed gaming initiatives and developed strategic co-branding marketing collaborations with companies such as Hansen’s Beverage Company, Nike, and Microsoft
• Coordinated vehicle logistics for promotional African-American focused lifestyle events in support of the “Infiniti In Black” marketing communications campaign
Nissan North AmericaMarketing Specialist B2B
Mar. 2004 - Mar. 2005• Published NMAC/IFS monthly rate bulletins via analysis of monthly C&I Lease Cost Worksheets and APR spreadsheets for distribution to the dealer body • Generated and distributed monthly reports including dealer and sales field representative performance statistics, current lease program analysis, and subvention data for Special APR
• Extracted ad hoc NMAC contract and rate data for various departments using SQL commands and Essbase software
• Developed and administered creative finance incentive programs for select regions and districts to promote NMAC/IFS financing to dealers. • Managed dealer relationship funds budget of $385,000 on behalf of NMAC Sales Operations in support of dealership incentive programs and promotional branded merchandise giveaways • Negotiated with finance and purchasing to ensure timely distribution of funds and/or products
Nissan Motor Acceptance CorporationMarketing Specialist B2B
Mar. 2004 - Mar. 2005• Published NMAC/IFS monthly rate bulletins via analysis of monthly C&I Lease Cost Worksheets and APR spreadsheets for distribution to the dealer body • Generated and distributed monthly reports including dealer and sales field representative performance statistics, current lease program analysis, and subvention data for Special APR
• Extracted ad hoc NMAC contract and rate data for various departments using SQL commands and Essbase software
• Developed and administered creative finance incentive programs for select regions and districts to promote NMAC/IFS financing to dealers. • Managed dealer relationship funds budget of $385,000 on behalf of NMAC Sales Operations in support of dealership incentive programs and promotional branded merchandise giveaways • Negotiated with finance and purchasing to ensure timely distribution of funds and/or products
Nissan North AmericaRegional Senior Supervisor of Executive/Parts/Escalation Teams
Sep. 2002 - Mar. 2004• Effectively coached and developed over 12 Consumer Affairs (CA) agents to increase brand value through a group customer retention average of 36% (31% department average)
• Coordinated monthly collaboration meetings between CA and Parts Supply management to review current trends impacting operations, develop action plans for critical customer parts concerns, and brainstorm ideas on how to increase communication between both departments
• Managed and resolved high profile customer situations on behalf of Nissan/Infiniti Executive Operations
• Implemented new escalated call procedure that increased return call response time from 24-48 hours to 4-8 business hours
• Created new department position to efficiently communicate concerns between Parts Supply and Consumer Affairs in order to avert vehicle repurchases and decrease company legal liability
Nissan Motor Co., Ltd.Regional Senior Supervisor of Executive/Parts/Escalation Teams
Sep. 2002 - Mar. 2004• Effectively coached and developed over 12 Consumer Affairs (CA) agents to increase brand value through a group customer retention average of 36% (31% department average)
• Coordinated monthly collaboration meetings between CA and Parts Supply management to review current trends impacting operations, develop action plans for critical customer parts concerns, and brainstorm ideas on how to increase communication between both departments
• Managed and resolved high profile customer situations on behalf of Nissan/Infiniti Executive Operations
• Implemented new escalated call procedure that increased return call response time from 24-48 hours to 4-8 business hours
• Created new department position to efficiently communicate concerns between Parts Supply and Consumer Affairs in order to avert vehicle repurchases and decrease company legal liability
Nissan North AmericaIn House Parts Logistics Representative
Jun. 2002 - Sep. 2002• Studied and outlined inefficiencies within current Parts Distribution Center operations and developed procedures and technologies, which increased speed and accountability of representatives
Nissan Motor Co., Ltd.In House Parts Logistics Representative
Jun. 2002 - Sep. 2002• Studied and outlined inefficiencies within current Parts Distribution Center operations and developed procedures and technologies, which increased speed and accountability of representatives
Nissan North AmericaConsumer Relations Representative
Jun. 2001 - Sep. 2002• Mediated consumer conflicts on behalf of Nissan while consistently achieving an above average level of customer satisfaction, meeting or exceeding departmental objectives and increasing brand awareness
• Analyzed and identified inefficiencies within current Parts Distribution Center logistical operations and developed procedures to increase speed and accountability of representatives
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