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Work Background
KENT® CorporationDirector of Marketing Kent International Group
Nov. 2022Houston, Texas, United States
LivePersonMarketing Principal
Jan. 2022 - Apr. 2022United States
VoiceBase, Inc., A LivePerson (LPSN) CompanyMarketing Director LATAM & Spain
Jun. 2021 - Feb. 2022
HPWorldwide Marketing Director Services and Solutions
Aug. 2015 - Apr. 2020Houston, Texas AreaPromoted to lead worldwide and US marketing strategies for HP Services and Solutions Categories while managing a US $18M Marketing Development budget, 6 direct reports, and guiding initiatives of a worldwide team in charge of executing marketing initiatives internationally. Oversee and develop the Marketing plan and execution for Commercial Printing hardware in the US market. Led worldwide marketing campaign development in the digital space—growing the value mix by of the portfolio by 15%+ in the US market.
HPMarketing Director for Personal Systems & Printing Groups - LATAM
Feb. 2012 - Jul. 2015Brought in to develop and oversee Brand and Marketing strategies for HP’s PCs and Printing Categories in Latin America, due to extensive marketing expertise across the region. Manage a US $20M Marketing budget with 6 direct and 40 indirect reports. Gained +4% points of market share in declining markets, recovering HP’s leadership in both consumer and commercial segments within a period of 3 years. Introduced award winning digital and influencer campaigns in the Printing segment in Brazil, Colombia and Chile—proving successful with share gains of +2% points.
Philip MorrisMarketing and Trade Marketing Director - Colombia
Jan. 2009 - Dec. 2012Bogota, ColombiaTransferred to Colombia to develop International Brands and deliver portfolio rationalization based on previous successes. Managed a US $10M Marketing budget with 8 direct and 32 indirect reports. Streamlined the company’s portfolio to reduce the number of sku's and obtain a proper mix of international and national brands that delivered upon volume and profit expectations. Developed a team of 4 junior brand managers, providing them higher performance standards, comprehensive brand understanding, increasing the scope of the roles and bringing opportunities with international trainings—preparing them to assume roles of more responsibility in the organization.
Philip Morris InternationalMarketing Director
Jul. 2007 - Nov. 2008Lausanne, SwitzerlandBrought into Switzerland to centrally develop projects related to packaging, communication and portfolio expansion for the Marlboro brand worldwide. Oversaw brand development and portfolio growth for Central Europe Region including Poland, Czech Republic, Slovakia, Serbia, Hungary, Romania, Turkey, and the Nordics. Developed and delivered worldwide brand related projects including packaging upgrades and new line extension launch—implemented in over 50 markets globally. Additionally, delivered the highest quality standards required for the Marlboro brand.
Philip Morris InternationalMarketing Director - Turkey
Jan. 2005 - Jun. 2007Istanbul, TurkeyTransferred from Brazil to optimize brand portfolio strategy for PM Turkey after new taxation. Managed 6 direct reports and 26 promotional field force employees with a US $20M Marketing budget. Implemented a comprehensive Marketing and Trade Marketing plan in the market, generating profit growth—receiving the PMI Affiliate of the Year Award in 2006 for leadership and record profit growth.
Philip Morris InternationalMarketing Director - Brazil
Apr. 2002 - Dec. 2004Curitiba, BrazilBrought in to organize and consolidate the Marketing Team in Brazil, defining and implementing an optimal portfolio strategy. Managed a US $8M Marketing budget with 5 direct and 15 indirect reports. Drove market share by 2% versus a strong competitive historic leader.
Philip Morris InternationalTrade Marketing, Sales Subdirector - Mexico
Sep. 1999 - Mar. 2002Mexico City Area, MexicoPromoted to plan and establish Trade strategies throughout Mexico’s different distribution channels. Managed a US $10M Sales budget with 8 direct reports and 10 field employees. Developed and implemented the loyalty program for the Trade channel in the Mexican market—driving double digit company growth for 2 years in a row.
Philip Morris InternationalMarketing Brand Manager - Mexico
May. 1997 - Aug. 1999Mexico City Area, MexicoSelected to lead the development and follow-up execution of all Marketing Plans for the Marlboro brand in the Mexican market after previous success in Colombia. Managed 2 direct reports with a 25-member promotional team and a US $12M Marketing budget. Grew market share +10% points within a 2-year period —winning the PMI President’s Award for market share and profit growth record performance worldwide.
Philip Morris InternationalMarlboro Brand Manager
Jan. 1995 - Dec. 1997Bogotá D.C. Area, ColombiaRecruited to develop and execute Brand Strategy for Philip Morris portfolio in Colombia. Managed a US $5M Marketing budget with 2 direct and 10 indirect reports. Despite competition, achieved 2% market share growth in a very aggressive local environment.
Procter & GambleGroup Brand Manager
Jan. 1989 - Dec. 1995Bogotá D.C. Area, ColombiaPromoted from the Assistant Brand Manager, Dishwashing role (1989-1992) to Group Brand Manager in Shampoos to develop and execute marketing plans for the shampoo brands within the Colombian market. Managed 3 direct reports while launching Head & Shoulders in the Colombian market with record sales— achieving 4% market share after year 1.
Johnson & Johnson MedicalSales Representative
Jan. 1987 - Dec. 1989
Johnson & Johnson Vision Care, Inc. Sales Representative | National Sales Trainer
Jan. 1987 - Dec. 1989Recruited out of University and quickly became the sales representative in charge of 16% total national sales—winning Salesman of the Year Award in 1988 and 1989.
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