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Work Background
ScotiabankSenior Manager, Talent Marketing
Mar. 2020 - Sep. 2024• Led the research, definition, design, and activation of an enterprise Employee Value Proposition (EVP) framework with a multi-disciplinary project team.
• Managed and grew a team from 2 to 5 program managers and consultants to plan and deliver talent marketing campaigns and employer brand content strategy.
• Managed and grew the talent marketing budget, to support content and channels
• Identified and corrected candidate source tracking data issue, and leveraged data for decision making
BMO Financial GroupSenior Advisor, Workday Implementation (Talent Acquisition)
Jan. 2019 - Mar. 2020Toronto, Canada Area• Built strong understanding and knowledge of Workday Recruiting • Managed a team of testers and coordinated testing assignments and results
• Built test scenarios for 2 prototypes of Workday Recruiting
• Coordinated and led tester meetings and topic deep dives with internal stakeholders and external consultants from Alight
• Managed change log and built training and conducted training sessions for recruiters *Under contract through Procom
BMO Financial GroupSenior Advisor, Recruitment Marketing
Jan. 2018 - Jan. 2019Toronto, Canada Area• Created a recruitment marketing strategy for 2018 in partnership with talent advisors
• Implemented Google Analytics onto Taleo ATS to improve candidate tracking • Created a content marketing plan and partnered to build and create content, including 16 videos aligned to the employer brand positioning targeting key talent segments
• Created a toolkit for recruiters of social images and physical handouts with tips on use *Under contract through Procom
Loblaw Companies LimitedManager, Employer Brand and HR Social Media
May. 2016 - Oct. 2017Brampton, OntarioWorked in the Talent Strategy Centre of Expertise (COE).
Responsible for Employer Branding, recruitment marketing, career site strategy and execution, and training recruiters on the use of social media for candidate sourcing and recruitment marketing.
Shoppers Drug MartManager, Employment Brand and HR Social Media
Sep. 2011 - Oct. 2017Toronto, Canada AreaWorked in the Talent Strategy Centre of Expertise (COE).
Responsible for Employer Branding, recruitment marketing, career site strategy and execution, and training recruiters on the use of social media for candidate sourcing and recruitment marketing.
Rogers CommunicationsSocial Media Analyst, Talent Acquisition
Mar. 2011 - Sep. 2011Toronto, Canada AreaResponsible for Employment Branding, and advocating the use of social and digital media for recruitment marketing. Developed recruitment marketing plans for high volume call centre recruitment. Trained on social recruiting strategies, approaches and techniques.
Research In MotionDigital Marketing Lead, Employment Brand Marketing | Global Talent Acquisition
Apr. 2010 - Mar. 2011Waterloo, OntarioWorking on the Global Strategic Programs team within a Centre of Excellence, I am responsible for driving digital, social and new media recommendations and strategies for Global Talent Acquisition, and ensuring accurate measurement and metrics for success (source of application, source of hire).
Research In MotionDigital Recruitment Marketing Lead
Oct. 2009 - Apr. 2010Waterloo, OntarioSupported tactical recruitment marketing campaigns, and ensured digital media (SEM/PPC/email) was recommended and incorporated when appropriate, and ensuring all media success was tracked (using landing pages, Omniture, and Taleo).
Bench Digital Marketing Inc.Principal / Founder
Sep. 2009 - Aug. 2022Markham, OntarioProviding digital marketing consulting for small businesses in Markham, Ontario. Focusing on web site development, search engine and social media marketing.
OriginHR CanadaManager, Media and Digital Services
Jan. 2009 - Jul. 2009Toronto, Canada AreaWorked on combining ad agency and recruitment process outsourcing (RPO) services, and consulted with HR and recruitment teams at large clients such as CIBC, Bell, Walmart Canada, KPMG, H&M, Telus, as well as small to mid-size firms on career site web development, and media solutions to address their recruitment marketing and talent attraction challenges.
OriginHR Canada (formerly RecruitAd Advertising)Manager, Internet Services
Aug. 1999 - Dec. 2008Toronto, Canada AreaConsulted with HR and recruitment teams at large clients such as CIBC, Bell, Walmart Canada, KPMG, H&M, Telus, as well as small to mid-size firms on career site web development, and media solutions to address their recruitment marketing and talent attraction challenges.
Positionwatch (A CNC Global company)Partnership Developer
Jan. 1999 - Jan. 2000Toronto, Canada AreaCreated and supported online product offering (positionwatch.com, an IT job board) for recruitment advertising / marketing and developed an affiliate marketing partner program with other job boards to extend our product reach.
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