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Work Background
Redtech DigitalDigital Marketing & Data Consultant
Feb. 2019London, United Kingdom•Managed/Participated in Projects on Digital Marketing, Data Analysis & Business Intelligence and Web Design
•Executed a Performance Optimisation Strategy, PPC & SEO Strategy, and SEO Audit to align with Marketing and Business Goals, thereby enhancing marketing ROI through Data Analysis.
•Oversaw Data & SEO Migration Projects within the Retail E-Commerce Sector, ensuring seamless transitions and minimal disruptions to business operations.
•Analysed and optimised Conversion Rate Optimisation (CRO) for Direct-to-Consumer (DTC) e-commerce, resulting in a remarkable 50% increase in conversion rates.
•Conceptualised and Implemented Business Intelligence (BI) & Customer Relationship Management (CRM) Systems, enhancing data-driven decision-making processes and customer relationship management capabilities.
•Engineered Customer Segmentation strategies for EMail Marketing campaigns, facilitating targeted messaging and improved engagement with customer segments.
•Directed Pay-Per-Click (PPC) Accounts on Google and Social Media platforms for small and medium-sized businesses, ensuring efficient utilisation of advertising budgets and maximising ROI.
Vavien DigitalDigital Marketing & IT Consultant
Oct. 2017•Designed and Developed Client Websites using WordPress, ensuring user-friendly interfaces and seamless functionality.
•Executed PPC & SEO Strategies, enhancing marketing ROI results for small & medium-sized businesses through data-driven analysis and optimisation.
HSBCProduction Management, Planning&Support Manager
Nov. 2013 - Aug. 2017HSBC Technology Services(HTS)-Service Delivery
•Enhanced Overall Operating Efficiency by 50%, driving improvements in operational processes and resource utilisation.
•Oversaw the Annual Operations Budgeting Process, ensuring effective allocation of resources and alignment with strategic objectives.
•Managed Monthly Governance Forums and Produced Management Information (MI) Reports & Presentation Decks, providing key insights and facilitating informed decision-making.
•Offered Data Analysis Solutions for Department Heads in Operations, enabling evidence-based decision-making and performance improvements.
HSBCMI Manager/MI Planning & Analysis
Aug. 2012 - Oct. 2013Turkey•Delivered, maintained, and automated Management Information (MI) Reporting, ensuring timely and accurate insights into business performance.
•Prepared Profit and Loss (P&L) and Financial Performance Reports for retail, wholesale, and corporate banking business units, facilitating informed decision-making and financial planning.
Türkiye İş BankasıData Reporting&Analytics Manager
Jul. 2009 - Aug. 2012•Managed the Annual Marketing Budgeting Process, ensuring effective allocation of resources and alignment with strategic marketing objectives.
•Implemented Ad-hoc and Automated Reporting Solutions, streamlining reporting processes and enhancing data accessibility for informed decision-making.
•Offered Data Analysis Solutions for Customer Management, Product, and Sales Teams, enabling actionable insights and targeted strategies to drive business growth.
•Improved marketing ROI through Segmentation, Modelling, and Marketing Optimisation techniques, enhancing campaign effectiveness and efficiency.
•Designed Relational Databases for Marketing and Customer Relationship Management (CRM), facilitating data organisation and accessibility for marketing initiatives and customer interactions.
Türkiye İş BankasıCustomer Data Analyst in Retail Banking-Customer Insight Unit
Mar. 2008 - Jul. 2009•Successfully delivered and maintained Customer Segmentation for 15 million customers, enabling targeted marketing strategies and enhanced customer engagement.
•Designed and Maintained a Credit Card Segmentation Model, optimising marketing efforts and tailoring product offerings to specific customer segments.
•Implemented Customer Data Analytics Models and Conducted Campaign Analysis, providing valuable insights to drive marketing strategies and improve campaign effectiveness.
Türkiye İş BankasıSpecialist in Change Management Board
Sep. 2006 - Mar. 2008•Contributed to the Redesign of processes, teams, and organisation with Stakeholder Management experience, fostering collaboration and alignment towards strategic goals.
•Worked on the Design and Implementation of Customer Analytics and Customer Relationship Management (CRM) projects, enhancing customer understanding and relationship management capabilities.
Türkiye İş BankasıAssistant Specialist
Jan. 2003 - Sep. 2003Mainly responsible of MI Reporting and Statistics in Strategic Planning Department of Card Payment Systems Division.
Türkiye İş BankasıFraud Analyst
Sep. 1999 - Jan. 2003• Served as a Fraud Analyst in the Fraud Department, conducting comprehensive analyses to identify and mitigate fraudulent activities, safeguarding organisational assets and interests.
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