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Work Background
InvitedHomeMarketing Manager
Feb. 2024 - Apr. 2025Telluride, Colorado, United StatesCrafted and executed a brand content strategy that redefined InvitedHome’s digital presence, positioning the company as a top-tier player in the luxury vacation rental space. Grew the Instagram audience from 7,200 to 10,000 through elevated visual storytelling, Reels that captured the essence of luxury travel, and intentional community building. Led the creative vision across all social platforms, overseeing a high-volume production schedule of property and destination content. Directed up to 50 seasonal photoshoots, ensuring every asset aligned with the brand’s aesthetic and performance goals. Developed cross-channel content that seamlessly bridged visual appeal and strategic intent—supporting SEO, paid campaigns, and high-converting email funnels. Continuously optimized content strategy using GA4 and platform analytics to drive meaningful increases in engagement, website traffic, and qualified inquiries from affluent travelers.
Telluride Ski & GolfMarketing Manager
Jan. 2023 - Feb. 2024Spearheaded the transformation of Telluride Ski Resort’s marketing into a cohesive, experience-driven brand narrative spanning lodging, dining, retail, and activities. Developed creative campaigns and branded content that elevated perception, increased engagement, and translated directly into revenue growth. Produced high-performing email marketing campaigns with 60%+ open rates and click-through rates well above industry benchmarks, highlighting seasonal offerings and luxury experiences. Designed print and digital assets that visually unified the brand across all touchpoints, from high-end brochures to in-resort signage. Collaborated with cross-functional teams and external media to deliver PR moments and hosted press visits for national luxury travel outlets, further amplifying brand prestige. Leveraged CDP and GA4 data to inform marketing decisions and adapt content strategy in real time, ensuring relevance and resonance with the target demographic.
IPD SolutionsMarketing Coordinator
Oct. 2018 - Aug. 2019United StatesLed the execution of IPD Solutions’ 2019 digital marketing strategy, driving initiatives across content marketing, email, social media, and sales enablement. Created all digital and print assets in-house—from copywriting and editing to design and publishing—ensuring brand consistency and clarity across every touchpoint. Strengthened the company’s presence on LinkedIn and Twitter by promoting blog content, whitepapers, and gated offers using HubSpot’s social scheduling tools and automated workflows.
Improved lead quality and campaign performance through detailed CRM tracking and persona development, using insights from HubSpot, Google Analytics, and MOZ Pro to refine targeting and optimize SEO. Enhanced the company website’s organic visibility by implementing on-page SEO strategies in HubSpot’s design manager, contributing to a sustained increase in inbound traffic and conversions.
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