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Work Background
DiageoProject Manager
Jun. 2024I am currently working on the introduction of a new AI tool for 30 Diageo brands. My role involves gathering key information, securing all necessary documentation to ensure a smooth rollout, and creating dedicated workspaces for each brand
Novartis OncologyProject Manager
Aug. 2022 - Jun. 2024Ciudad de México, MéxicoI specialized in creating and executing strategies that drove impactful brand results. By working closely with teams across design, copywriting, SEO/SEM, project management, and product owners, I ensured our creative ideas not only aligned with client goals but also connected with their target audience. As a key link between departments, I guided the creative team and oversaw projects across various advertising platforms. I kept projects moving smoothly by coordinating sprints, daily stand-ups, and retrospectives, fostering collaboration and continuous improvement. My focus was on maintaining clear communication within the team to ensure everyone was aligned and working efficiently. As the main point of contact for external communications, I managed relationships with clients, suppliers, and other stakeholders, ensuring transparency and keeping everyone on the same page. I was also responsible for defining the project scope, setting clear objectives, and managing timelines to ensure tasks were completed on schedule. At the end of each sprint, I ensured deliverables met high-quality standards by reviewing the work and making sure it met the project’s goals and expectations.
DPProject Manager
Aug. 2021 - Aug. 2022Ciudad de México, MéxicoWorking with high-profile clients like the U.S. Government has helped me navigate complex projects and deliver strong results. As a Account and Project Manager, I lead teams to produce innovative and efficient work that aligns with client goals. I have hands-on experience across various advertising platforms, ensuring our campaigns connect with the right audience. I'm also involved in marketing strategies, using these platforms to enhance our creative work. Beyond day-to-day operations, I’ve handled strategic tasks like creating presentations, managing budgets, developing go-to-market strategies, and staying on top of industry trends. With experience on platforms like Meta, Google Ads, LinkedIn, and YouTube, I create campaigns that fit client needs and target the right audience. I've worked with clients such as the U.S. Government (CBP, DHS) and ONU Honduras, developing customized campaign strategies. I manage the entire process, from brainstorming to budgeting, ensuring everything meets the client’s specific needs. I also track campaign performance, providing reports that help refine and improve future campaigns. I focus on making sure campaigns work together across platforms to create a consistent and cohesive brand message.
Cultural Care Au PairMarketing Manager
Jul. 2018 - Jan. 2021Nueva JerseyData-Driven Campaign Strategies: My role involved devising and executing data strategies tailored to the specific needs of marketing campaigns. Strategic Data Collection: I played a pivotal role in defining data collection methods, ensuring the acquisition of relevant and accurate data points. Metrics Identification: One of my responsibilities was to identify and establish the most pertinent metrics for each marketing campaign. Data Analysis Frameworks: I created frameworks for data analysis that streamlined the process of extracting actionable insights from collected data. Insightful Trend Analysis: A significant part of my role involved analyzing collected data to discern patterns, trends, and valuable insights.
EmersonAssociate
Aug. 2016 - Jan. 2018
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