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Work Background
Life Science Cares Bay AreaDirector of Development
May. 2022 - Aug. 2024San Francisco Bay Area* Spearheaded strategic development, fundraising, marketing, and operations for a high-impact nonprofit, empowering life science companies to engage in corporate social responsibility. * Surpassed $2M annual fundraising goals through diverse revenue streams, contributing to a 53% year-over-year revenue increase. * Designed and implemented national proposals for a new Corporate Partnership model, strengthening infrastructure and outreach. * Amplified the organization’s digital presence through engaging social media campaigns and video production, significantly increasing brand visibility. * Orchestrated successful large-scale events, including the launch of the Impact Festival, exceeding fundraising and attendance goals.
The Foundation at Hearst CastleDirector of Development
Sep. 2018 - May. 2022San Simeon, CA* Achieved 91% growth in membership revenue and a 358% increase in new membership revenue in my first year. * Spearheaded the creation of a tiered membership program that increased engagement and launched a branded merchandise line. * Led quarterly board meetings, driving major initiatives for approval, and successfully introduced four new board members. * Drove operational efficiencies that reduced business expenses by 30%. * Produced 12 successful fundraising events at Hearst Castle annually, raising substantial funds for preservation efforts. * Streamlined donor database management and integrated systems for greater efficiency, contributing to a significant 86% boost in average donations.
EvansHardy+YoungDirector of Marketing
Oct. 2016 - Aug. 2017Santa Barbara, California Area* Launched the company’s inaugural content marketing program and advised on website redesign, resulting in a 75% increase in traffic. * Secured media placements and bylines in key trade publications, enhancing brand visibility and reputation. * Developed high-impact case studies and press releases, resulting in two national PR awards for successful client campaigns.
StorygizeMarketing Director
Feb. 2016 - Sep. 2016* Managed a $300K marketing launch budget, implementing inbound campaigns that significantly increased sales lead generation. * Produced engaging video content, e-books, and optimized website content, driving high levels of audience interaction.
Self-EmployedConsultant | Brand Strategy, Creative Direction, Copywriting, Events
Jun. 2015California, United States* Provide strategic marketing consulting, brand identity refinement, and event management—from weddings to tradeshows—for individuals, startups, corporations, and nonprofits. * Develop and implement customized marketing strategies that boost audience engagement and drive long-term business growth. * Leverage photography and website design skills, along with social media expertise, to create impactful digital content and engaging visuals using Canva for graphics, brochures, and signage.
CJ AffiliateSenior Content Marketing Manager
May. 2015 - Jan. 2016Santa Barbara, California Area* Led content strategy for a SaaS affiliate marketing company, transforming the blog and enhancing social media engagement to showcase staff thought leadership and boost brand awareness. * Managed the annual CJ University conference, overseeing marketing efforts and coaching 40 speakers to optimize event visibility and participation. * Directed a high-performing content team to produce diverse marketing materials, significantly increasing digital engagement.
CJ Affiliate by ConversantProduct Marketing Manager
Apr. 2014 - Apr. 2015Santa Barbara, California Area* Established and led the Product Marketing team, driving go-to-market strategies and ensuring consistent messaging for product offerings. * Advised product managers on value propositions, translating technical concepts for client-facing teams to enhance understanding and sales effectiveness. * Created comprehensive intranet wikis and documentation templates, streamlining resource access and improving collaboration across Product and Engineering teams. * Spearheaded executive initiatives to produce essential sales support documents, aligning product capabilities with market needs.
Underdog MediaSr. Account Director
Mar. 2010 - Nov. 2013Santa Barbara, California Area* Oversaw account operations and ad content optimization for a display advertising startup, managing a $3M annual budget while consistently achieving performance goals. * Developed and implemented customized campaign strategies that drove advertiser engagement, resulting in high client satisfaction and retention rates. * Led marketing efforts, enhancing the company’s online presence through effective website management and public relations initiatives. * Leveraged programmatic expertise to optimize digital ad solutions, helping publishers maximize their revenue potential.
Touring & Tasting Marketing and MediaVice President, Operations
Jun. 2007 - Oct. 2009Santa Barbara, California Area* Managed national sales territories, generating $300K in annual advertorial sales and negotiating $200K in wine barter agreements. * Redesigned publications to expand circulation to 50K copies per issue, significantly increasing brand visibility. * Oversaw a team that included a production manager, design director, editor, and accounting team, ensuring alignment and efficiency across all functions. * Led a website overhaul and streamlined operations, boosting overall business performance.
Resorts & Great Hotels (Islands Media)Regional Sales Director - East Coast, Midwest, Asia
Jan. 2004 - Dec. 2006Santa Barbara, California Area* Directed sales efforts across multiple regions, generating over $250K annually in advertorial marketing, consistently exceeding sales targets. * Fostered strong client relationships and expanded market reach through extensive national and international travel. * Authored press materials and organized high-impact client events, enhancing engagement and retention.
Resorts & Great Hotels (Islands Media)Operations Manager
Jan. 1997 - Dec. 2004Carpinteria, CA* Managed production of two high-profile publications, overseeing $4M budgets and consistently meeting quality standards and deadlines. * Led the website redesign, integrating a hotel reservation booking engine to improve user experience. * Helped to launch and fully manage large-scale 3-day biannual B2B events at luxury properties across the country, fostering networking and business opportunities.
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