Craig Smith - CMO - Chief Marketing Officer,

CMO - Chief Marketing Officer

MarketingC-level ExecutiveConsultingBrand Marketing ManagerCommunications ManagerContent ManagerDigital Ads ManagerMarketing Analytics ManagerExecutive CoachAdvisorCopywritingPartnerCopywriterContent WriterMarketing DirectorProofreaderEditorCMO

Astute, commercially minded Chief Marketing & Digital Officer with 25+ years of international leadership experience across fashion, lifestyle, and tech. Proven success in transforming multichannel marketing operations, leading high-impact digital strategies, scaling ecommerce growth, and launching award-winning campaigns. Known for driving revenue through data-driven decision-making, customer-centric design, and high-performing teams. Digital & Omnichannel strategy B2C & B2B brand growth Ecommerce strategy International expansion & market entry Team leadership & cross-functional alignment Data analytics & ROI optimisation Creative direction & brand positioning CRM, email, social media, SEO, Paid Ads ( Meta, Google ) PROFESSIONAL EXPERIENCE Chief Marketing Officer - Contract Delta Global | Nov 2024 - Present London, Leicester, UK Scoped and delivered a new website and refreshed brand identity Content strategy that positions the business for 65% YoY growth in the Asia and Australia markets. Design refresh of all brand collateral Delivered 2024 Sustainability Report Restructure of in-house design studio B2B outreach campaign development and social media support ⸻ Chief Marketing Officer Henderson Design Group | Oct 2023 – Nov 2024 London, Hartlepool, UK Developed a 3-year marketing, eCommerce, and content strategy that positioned the brand for 25% YoY growth in the UK and US markets. Led the end-to-end migration of the largest brand to Shopify, resulting in a 35% improvement in mobile performance and streamlined backend operations. Managed cross-channel social media, content marketing, and digital ad strategies that increased engagement rates by 40% and improved brand reach by 25%. Crafted retail and marketplace strategies that increased sales channels by 3X and enhanced channel-specific ROI in both the UK and US. Directed a 25 person team, enhancing strategic alignment and execution across digital, creative, marketing and customer service verticals. Streamlined internal processes, reducing launch cycles by

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