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Work Background
The Westin Portland HarborviewDirector of Marketing
Dec. 2023Portland, Maine, United StatesSpearhead all marketing efforts for the Hotel, C2-Congress Squared Bar and Restaurant, Top of the East, Eastland Grind, and Adeline Wellness Spa. Responsibilities include market research, design, marketing, public relations, branding, market positioning, communications, social media, and reputation management.
→ Leader of the Quarter | First Quarter, 2024 → Rebranded two restaurants, the spa, and the coffee shop; including new logo designs, website rebuilds, building social media presence, advertising, menu design, and local reputation management
→ Doubled Wednesday and Thursday night F&B revenue by implementing a local Trivia Night and Piano Bar; including hiring local talent and securing a baby grand piano
→ Partner with the Sales team to design and create all collateral for Group and Catering
→ Manage account with our e-commerce and social media teams, Second Wave and Social Station
→ Craft Room Packages with local partnerships; created SOP for internal implementation
→ Partner with local media, the chamber of commerce, and influencers
The Dunes of NaplesExecutive Director of Marketing and Communications
Nov. 2019 - Jun. 2023Florida, United StatesEfforts assisted in raising community property values and increasing the average condominium sale price from $800k in 2019 to $2.5 million in 2023.
→ Created and maintain a new website incorporating 17 security levels in one seamless site | dunesofnaples.com
→ Implemented disaster protocol by utilizing email, website, text app and social media channels to communicate with our team and owners during COVID-19 pandemic and Hurricane Ian
→ Partner with Property Management, F&B, Tennis and Wellness teams to create / oversee all marketing, public relations and communication for the community
→ Manage account with our Public Relations firm, Cone Communications, to publish articles to increase community awareness
→ Leads teams to find new opportunities and seek out proven methodologies to continuously improve processes and products to increase revenue, profitability and elevate the client experience
→ Commands top-notch administration, presentation, interpersonal skills and proficiently adapts to dynamic / demanding environments
Wilderness Country ClubDirector of Marketing & Communications
Jun. 2017 - Nov. 2019Naples, Florida, United StatesConducted market research to understand the trends and customer preferences and created marketing strategy and budgets, oversaw the creation of marketing materials and content, and performed all other relevant tasks essential for increasing the business's sales. Monitored progress/results of digital marketing (SEO/SEM) projects and website re-design. Implemented visual & tonal consistency for improved brand reputation in all channels.
→ Created a new website and all digital assets on the site | wildernesscc.com
→ Partnered with our Golf, Tennis and F&B teams to market events, clinics and tournaments
→ Partnered with our Public Relations firm to publish articles to increase club awareness
→ Managed and created digital assets for the Wilderness website, Facebook, Instagram, and YouTube
→ Promoted community events via local television channels, social media, email and printed advertisements
→ Implemented strategic use of email and social media channels to connect with membership during loss of power, cell service and internet during and after Hurricane Irma
→ Worked closely with the C-suite executives/upper management to plan and implement long-term market development and market penetration strategies to drive business growth
The Ritz-Carlton Hotel Company, L.L.C.Communications Coordinator
Apr. 2015 - Jun. 2017Naples, FloridaCreated and managed website and social media content for The Ritz-Carlton, Naples and The Ritz-Carlton Golf Resort, Naples. Created all social media content promoting PGA and LPGA tournaments held at Tiburón Golf Club at The Ritz-Carlton, Golf Resort Naples, and The Ritz-Carlton brand channels.
→ Conducted the first Facebook Live segment for The Ritz-Carlton brand
→ Increased annual Facebook engagement rate from .44% to .7%
→ Guest lecturer at Florida Gulf Coast University on Social Media
→ Managed account with out social media agency, Pandemic Labs
The Ritz-Carlton Hotel Company, L.L.C.Catering and Group Sales Coordinator
Feb. 2011 - Apr. 2015naples, florida• Assisted the Director of Group Sales, and worked closely with HelmsBriscoe and Conference Direct clients
• Implemented new process for tracking annual changes in sales trends
• Assisted catering sales managers in philanthropic, wedding, social and corporate markets reach an overall annual goal of $8,000,000
The Ritz-Carlton Hotel Company, L.L.C.Guest Relations Coordinator
Apr. 2010 - Feb. 2011Naples, Florida Area• Created, developed and trained the department on the standard operating procedure for “Group Guest Fond Farewell.”
• Implemented recognition campaign ensuring a personalized vacation experience for all The Ritz-Carlton Destination Club Members and Ritz-Carlton Owners.
The Ritz-Carlton Hotel Company, L.L.C.Club Level Concierge
Nov. 2009 - Apr. 2010Beaver Creek, CO• Worked closely with the resort’s culinary team to present food and beverage presentations designed to delight the palate, and needs of each and every guest.
• Created the “BG Club Must Have App List” compiling the best performing apps for local snow reports, news, events and GPS ski maps for Vail, Beaver Creek, Bachelor Gulch and Arrow Head.
R&S Smith Preservation LLCProject Manager
Nov. 2007 - Nov. 2009Dallas/Fort Worth Area• Negotiated property purchase, contracted labor, developed architecture plans, managed budget, performed presentations to the Dallas Historical Society, managed construction teams, restored, enhanced, created marketing collateral and negotiated the sale of historic homes in Dallas, Texas.
Self EmployedFreelance Photographer
Jan. 2005 - Dec. 2007Dallas/Fort Worth Area• Successfully created, developed and ran a photography business capturing images for individual client’s advertising, marketing and social media needs.
American FundsExecutive Assistant to Senior Vice President Rodney Smith
Jan. 2002 - Oct. 2006Dallas/Fort Worth AreaProvided sales, administrative and organizational support for the consistently highest producing mutual funds wholesaler within the American Funds Company. Event planner for shareholder/broker events and cultivated relationships with clients.
A.G. SpanosLeasing Consultant
Dec. 2000 - Jan. 2002Frisco, TX99.5% closing rate. Raised and maintained the occupancy level from 70% to 90%.
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