Astute, commercially minded Chief Marketing & Digital Officer with 25+ years of international leadership experience across fashion, lifestyle, and tech. Proven success in transforming multichannel marketing operations, leading high-impact digital strategies, scaling ecommerce growth, and launching award-winning campaigns. Known for driving revenue through data-driven decision-making, customer-centric design, and high-performing teams.
Digital & Omnichannel strategy
B2C & B2B brand growth
Ecommerce strategy
International expansion & market entry
Team leadership & cross-functional alignment
Data analytics & ROI optimisation
Creative direction & brand positioning
CRM, email, social media, SEO, Paid Ads ( Meta, Google )
PROFESSIONAL EXPERIENCE
Chief Marketing Officer - Contract
Delta Global | Nov 2024 - Present
London, Leicester, UK
Scoped and delivered a new website and refreshed brand identity
Content strategy that positions the business for 65% YoY growth in the Asia and Australia markets.
Design refresh of all brand collateral
Delivered 2024 Sustainability Report
Restructure of in-house design studio
B2B outreach campaign development and social media support
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Chief Marketing Officer
Henderson Design Group | Oct 2023 – Nov 2024
London, Hartlepool, UK
Developed a 3-year marketing, eCommerce, and content strategy that positioned the brand for 25% YoY growth in the UK and US markets.
Led the end-to-end migration of the largest brand to Shopify, resulting in a 35% improvement in mobile performance and streamlined backend operations.
Managed cross-channel social media, content marketing, and digital ad strategies that increased engagement rates by 40% and improved brand reach by 25%.
Crafted retail and marketplace strategies that increased sales channels by 3X and enhanced channel-specific ROI in both the UK and US.
Directed a 25 person team, enhancing strategic alignment and execution across digital, creative, marketing and customer service verticals.
Streamlined internal processes, reducing launch cycles byMore...