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Work Background
Chicago Strategic PartnersConsultant
Jun. 2012Greater Chicago AreaPartner in a Chicago-based consulting practice that brings together a team of experts to collaborate on client engagements. Our practice is made up of a network of former large agency advertising and marketing executives that have led strategy, creative, marketing, digital, media, pr and operations across a variety of channels and categories. We primarily focus on small to mid-market clients to quickly, yet thoroughly guide them toward their business goals. Clients: Miniat Holdings Inc, Halogen Media, OpenSky.com, FTI Consulting, Epilepsy Foundation of America, Straub Collaborative, Falk PR
Schawk Retail MarketingDirector of Marketing
Sep. 2009 - Jun. 2012Greater Chicago AreaResponsible for strategic planning and execution to support the Schawk Retail Marketing brand, sales, and product development.
Oversaw day-to-day execution of sales and marketing tools: capabilities presentations, website, print and digital marketing collateral (sell sheets, brochures, white papers, videos, etc.) corporate communications, public relations, trade shows, awards and events, by direct and indirect reports including marketing manager, creative team and agency partners
Initiated marketing role and built division marketing department, plan and brand from the ground up.
Schawk Retail MarketingDirector of Business Development
Jan. 2009 - Jun. 2010Positioned SRM services and capabilities to new business prospects. Services include photography and multi-channel marketing solutions.
Managed Request for Proposal (RFP) process for prospective clients.
Partnered with new clients to build the appropriate team and transition the client into the agency.
Wins: True Value Company, CVS
Schawk Retail MarketingAccount Director
May. 2007 - Jan. 2009Accountable for financial success of assigned clients including establishment and maintenance of client pricing agreements, agency team profitability, yearly forecasting, and sales growth. Mentored junior account staff in client relationship building, problem solving, and career development.
Communicated with client senior management regarding long-term planning, financial arrangements, agency changes, and difficult or complicated matters. Led Pro-bono based client initiatives.
Clients: DIRECTV, SMI, Rust-Oleum, Epilepsy Foundation of Greater Chicago
Schawk Retail MarketingAccount Supervisor
Sep. 2005 - May. 2007Mentored junior account staff in client relationship building, problem solving, and career development.
Communicated with client senior management regarding long-term planning, financial arrangements, agency changes, and difficult or complicated matters. Developed and led implementation of ongoing internal process improvements for multi-discipline teams in order to improve efficiencies, profitability, and quality of deliverables.
Client: Kmart
Whitehall JewellersMarketing Manager
Sep. 2002 - Sep. 2005Led planning and execution of marketing initiatives for three retail brands – Whitehall, Lundstrom, and Marks Bros.
Managed extensive marketing calendar including in-store signage and catalog programs, monthly and seasonal direct mail programs, branding efforts, special events, merchandise displays, and additional collateral materials.
Partnered with operations management to achieve monthly and annual sales goals, implement field training, and communicate brand and promotional messaging.
Arc WorldwideAccount Executive
Apr. 2000 - Sep. 2002Led project management and execution of promotional marketing tactics from strategy through implementation for clients including Motorola, United States Postal Service, Tropicana Products, and Visa Card Services.
SK Hand Tool CorporationMarketing Coordinator
Sep. 1998 - Apr. 2000Assisted in the planning and execution for BtoB and consumer facing marketing tactics including catalogs, website, trade shows, and public relations for the SK Hand Tool and Facom Tool brands.
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