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Sabrina Monte-CarloProject Manager – E-commerce & Digital Transformation
Mar. 2022 - Mar. 2025Monaco, MonacoAs a freelance Project Manager, I have led the complete overhaul and digital transformation of the Sabrina Monte Carlo e-commerce platform over a 3-year span. This involved managing cross-functional teams, overcoming technical and operational challenges, and ensuring delivery of a luxury-standard user experience. Key Achievements: Spearheaded the successful redevelopment of the e-commerce site using WhiteBeard CMS, aligning the digital platform with high-end brand expectations and client business objectives. Streamlined checkout flow, integrated Stripe payments (incl. Apple Pay, Amex, PayPal), and improved cart logic (pricing, taxes, shipping). Directed the full integration of stock systems (CEGID), resolving synchronization issues and enabling real-time stock visibility. Enhanced UX/UI through improved navigation, responsive filtering, multilingual support (French/English), and express checkout features. Provided strategic consultancy on stock management data architecture to align inventory systems with CMS requirements, while overseeing the structuring and governance of large-scale product content. Supervised final testing, bug resolution, and implementation of SEO-friendly architecture in collaboration with Web Alliance. Coordinated with multiple stakeholders (owners, content managers, stock and finance teams) to align development milestones with business needs and customer experience. Skills & Tools: Project Coordination, CMS Oversight, E-commerce UX, Stakeholder Management, SEO, Stripe, CEGID, Multilingual Website Management, Stock Data Architecture, Content Governance, Agile Planning, Figma
Freelance, self-employedDigital Product Creative Consultant
Apr. 2020 - Mar. 2022Paris Area, FranceVisual Digital transition consultant • Conception/Creation of digital brand image and UI design • Product improvement through research and development in UX
HavasDigital Art Director
Jan. 2019 - Jan. 2020Beirut District, LebanonSupporting Creative Team • Campaign Conceptualization and Execution • Concept UI • User Journeys • Visual Maintenance of Website, Social Media Platforms and conception of Mobile Applications.
JKCC InternationalSenior Art Director
Mar. 2016 - Jan. 2019Jal El Dib, Lebanon • Conception and Execution of Event Branding and collaterals • Conception and execution Digital and Print Marketing Collaterals.
HIC Media www.hicmedia.comSenior Digital Art Director
Mar. 2013 - Mar. 2016Beirut District, Lebanon• Head of design UI/UX • UI Conceptualization and execution for AR & VR, Gaming and Mobile apps • Conception and development of Digital Products
NEOPROMO FZ LLCArt Director
Mar. 2011 - Mar. 2013Beirut District, LebanonWorked with a team of three junior designers. Was responsible for 3 monthly publications; Lifestyle Magazine, Capital Business, Business Islamica.
Revamped the company’s image through uplifting the magazine designs, designing corporate presentations for pitches, and conceptualizing themes for the company’s participation in events.
Designed and overlooked production of websites for each magazine and was in charge of updating their content on the websites.
Saatchi & SaatchiArt Director
Jun. 2010 - Oct. 2010Dubai, United Arab EmiratesLead the PNG Head & Shoulders brand, in conceptualizing new ideas for its variety of products and campaigns. Art directed photoshoots for concept adverts. Managed the art direction and artwork adaptation for the MENA region for Head & Shoulders shampoo brand.
Flicker show productionsArt Director
Jul. 2005 - Jun. 2010Dubai, United Arab EmiratesIn charge of a team of four junior designers. Involved in, and worked on all the company’s clients, produced print work in both ABL & BTL. Responsible for conceptualizing, art-working, production and workflow management, task assignments, meeting project deadlines in a high stress environment. As this was a boutique local agency I had the chance to work on new local brands and step out of the branding guidelines of multinational brands as well as create new brand guidelines for the smaller businesses.
Was exposed to a variety of industries including; Healthcare, Governmental, Construction, Recruitment, Industrial, Retail, Finance, and Legal.
Grey GroupGraphic Designer
Nov. 2002 - Jul. 2005Dubai, United Arab EmiratesConceptualized concepts with copy writers & art directors, was involved in printing and production processes. Adapted brand advertisements and concepts to local market and needs following brand guidelines. Executed new concepts and worked on packaging designs. Was exposed to multinational brands including: Nokia, British American Tobacco, Chrystal Pure Water, SCB Bank & Master Food.
Provision Advertising AgencyGraphic Designer
Jan. 2002 - Sep. 2002Beirut District, LebanonDuring my last year in university, I worked closely with the creative director on Corporate Identities, Brochures, Billboard Concepts & Layouts, Magazine Adverts, Packaging Design for brands like; Nizoral, Courts, Pampa, Marriot Hotel, Biel.
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