Crafted StoriesFounder & Creative Director
Apr. 2012 - Oct. 2018CanadaBuilt a successful content-focused creative agency that was acquired in 2018. Developed the business strategy and was responsible for winning and nurturing our large global accounts. Built, managed and mentored our core team to develop award winning creative work. Key accounts included: Shopify, FITC Toronto, Tesla Motors, Essilor & Luxotica, Canadian Banknote Co. • Produced and directed the viral video “You are not a storyteller” with designer Stefan Sagmeister
• Successfully pitched, developed, and produced Tesla Customer Stories Videos initiative
• Restructured and successfully had Crafted Stories acquired by McMillan in 2018