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Work Background
Acart CommunicationsCreative Director
Apr. 2022 - May. 2024Responsible for rebuilding the creative team and refreshing a decades old agency brand during a transition of ownership. Identified and hired talent, adding in-house video and animation capabilities, and implemented a repeatable creative process. Worked closely with strategy teams to develop and implement on large multi-year advertising and marketing campaigns, and led the development of branding and design projects for a variety of clients including The Canadian Gas Association, The Ottawa Senators, St. John Ambulance, and The Telfer School of Business.
no handsCreative Director | Executive Producer
Mar. 2020 - Apr. 2022CanadaResponsible for the collaborative development of brand focused storytelling and film projects. From kick-off and strategic discovery, to creative development and the leadership of design, animation and production teams. Key Accounts included: The Ottawa Hospital, Scouts Canada, and the National Arts Centre Orchestra.
McMillanCreative Director
Oct. 2018 - Nov. 2019Ottawa, Ontario, CanadaResponsible for leading and enabling core creative teams working on McMillan’s largest brand experience accounts: Key accounts included: HUB insurance, Trend Micro, Commvault, Ottawa Animation Festival. • Lead Trend Micro’s “The Art of Cybersecurity” Campaign. Gold 2019 Applied Arts Design
• Delivered on a complete brand refresh for $2M account Commvault
• Contributed to McMillan being Shortlisted for Strategy Design Agency of the year 2019
Crafted StoriesFounder & Creative Director
Apr. 2012 - Oct. 2018CanadaBuilt a successful content-focused creative agency that was acquired in 2018. Developed the business strategy and was responsible for winning and nurturing our large global accounts. Built, managed and mentored our core team to develop award winning creative work. Key accounts included: Shopify, FITC Toronto, Tesla Motors, Essilor & Luxotica, Canadian Banknote Co. • Produced and directed the viral video “You are not a storyteller” with designer Stefan Sagmeister
• Successfully pitched, developed, and produced Tesla Customer Stories Videos initiative
• Restructured and successfully had Crafted Stories acquired by McMillan in 2018
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