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Work Background
Unimed NacionalDesigner de serviço
Dec. 2023
Pagar.meLead Product Design
Jul. 2022 - Sep. 2023Leadership of the Management squad responsible for communicating with the end customer.
My mission is to guide designers in their professional journeys, ensuring the quality of deliveries, effective project management, and continuous improvement in alignment with strategic objectives.
Team management of Design.
Product planning and specifications.
Conducting Discovery research.
Monitoring and specification of the product roadmap, identifying opportunities and prioritizing features.
Daily monitoring of product and financial metrics.
Documentation and development of prototypes and user flows (Figma and Miro).
Specification of the Design System (Figma).
Performance evaluations, feedback, and 1:1s, supporting the Personal Development Plan (PDI).
Team building, organizing design ceremonies, and facilitating meetings.
Technical and operational support to the team.
Collaboration with stakeholders from various areas (product, CRM, marketing, technology, CX, among others) and the UX front.
Ilog TecnologiaGerente de produtos
Sep. 2020 - Jun. 2022Florianópolis, Santa Catarina, BrazilDecision-making for business and product direction.
Creating the product vision, roadmap, and backlog prioritization.
Managing the product construction team, including POs and UX professionals.
Ensuring team alignment with company objectives.
Assisting professionals in reaching new levels of maturity.
Managing tasks and handling external interferences.
One-to-one meetings with every team member.
Team management of the design team, implementing research methodologies and building the design system.
Creating innovation strategies.
Overseeing design, creation, quality control, and release of end-to-end resources.
Defining, monitoring, and reacting to key product metrics.
Processing, reviewing, and interpreting qualitative and quantitative data on product usage patterns to discover new insights.
Conducting customer research and testing with the design team to define and prioritize the product.
Researching product trends and identifying new directions, features, and integration opportunities.
Fator3 VenturesCo-Founder
Dec. 2019 - Sep. 2020São Paulo, BrazilHead of product for early-stage startups.
Focus on developing products for quick validation aiming at market fit.
Worked with 10 startups, securing investments for 3 of them within the first 6 months, with mature products in the eyes of investors.
Products in development: Digital bank for micro-retailers, digital network platform, HR automation, heavy equipment monitoring for construction, surgical center management system.
Softplan Planejamento e SistemasLead Product Designer | Product Manager
Mar. 2018 - Aug. 2020Florianópolis e Região, BrasilTactical and strategic actions prioritizing good results for clients and the company.
Developed a process of Benchmarking, Discovery, User Experience, and Delivery adapted to the reality of innovation processes to make a difference and strengthen products to become stable and scalable.
Implementation of processes and methodologies for software product development, improving efficiency indicators and optimizing the routine of the teams involved.
Product team management, including developers and UX professionals.
Ensuring team alignment with company objectives.
Assisting professionals in reaching new levels of maturity.
Managing tasks and handling external interferences.
One-to-one meetings with every team member.
Decision-making for business and product direction.
Creating the product vision, roadmap, and backlog management.
Collaboration with engineers, designers, and marketing to conceptualize, prioritize, deliver, and launch.
Writing specifications, managing project execution, and defining the product implementation strategy.
Overseeing design, creation, quality control, and release of end-to-end resources.
Defining, monitoring, and reacting to key product metrics.
Processing, reviewing, and interpreting qualitative and quantitative data on product usage patterns to discover new insights.
Assisted in forming the vision, roadmap, and goals for the product.
Conducting customer research and testing with the design team to define and prioritize the product.
Researching product trends and identifying new directions, features, and integration opportunities.
Products in development: Digital bank for construction companies with a focus on PIX (instant payment system), online treasury, development for BIM (Building Information Modeling) integration, support for the development of the current financial module.
Valuenet Incentive SolutionsUX Designer - Loyalty
Jun. 2017 - Mar. 2018Florianópolis e Região, BrasilInformation architecture for large players, product building and improvement, user research, usability testing, monitoring testing application, development of wireframes and layouts (mobile and desktop). Company specialized in platform for loyalty using Salesforce. Working with multiple clients of different sizes, the globalized audience requires greater creativity for areas of validation and user awareness.
MKV UX STRATEGYLead Service Design
Sep. 2016Florianópolis Area, BrazilWith extensive experience in offering service design and strategic leadership services, I have helped companies such as Cassol, Blanko, Weme and others achieve their business objectives. My approach focuses on performing detailed analyzes to deeply understand our clients' needs and challenges. Working side by side with them, we develop a data-driven approach that results in effective solutions. This includes creating various deliverables such as analysis reports, custom dashboards, and strategic recommendations. These deliverables not only provide valuable insights, but also serve as a solid foundation for making strategic decisions. Continuous and transparent communication with customers is an essential element in this process. We ensure they are always updated on project progress and involve them at every stage of business analysis and strategy. This creates an environment of collaboration and trust that is fundamental to the success of our projects. My experience in business analysis and strategy translates into tangible results for our clients. By performing in-depth analysis and creating impactful deliverables, we provide solutions that drive the success of our business partners.
BRDTIUX Designer
Feb. 2016 - May. 2016Florianópolis Area, BrazilResearch for planning; Development of mental maps and journeys; Creation and prototyping wireframes in Axure and Invision; Usability testing; Creating layouts for applications; Creating layouts for websites; (Temporary contract)
FontecDesigner - Marketing
Sep. 2013 - May. 2016Florianópolis Area, BrazilDevelopment of online platforms, magento, wordpress, html5 sites, seo. Marketing, graphic pieces, email marketing, packaging and printed. Creating focused on user interfaces.
MarccaDeveloper - Design
Feb. 2013 - Sep. 2013Florianópolis Area, BrazilCreating layouts for websites and e-commerces focusing on usability; Creating pieces for internet such as banners and email marketings; Creating graphics printed materials such as brochures and flyers.
Labbo Grupo DigitalDeveloper - Design
May. 2012 - Feb. 2013Florianópolis Area, BrazilCreating layouts and website development in HTML5/CSS3 and jQuery in W3C standards; Implementation of SEO techniques for positioning web sites in search engines.
9mm PropagandaDeveloper - Design
Jan. 2010 - Jan. 2011Florianópolis Area, BrazilInformation architecture, wireframes. Creating layouts and website development in HTML5/CSS3 and jQuery in W3C standards; Maintenance of websites.
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