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Work Background
Global Atlantic Financial GroupAVP Sr. Digital Art Director
May. 2022 - Jun. 2024Hartford, Connecticut, United States
The ShedCreative Director
Mar. 2020 - Mar. 2022When the goal is to change how people consume things, it’s more than just a visual brand solution. Using behavioral science, data analytics, and a host of tools from influencers to experiential retail stores, managed to re-position product rental into a modern consumer and B2B solution benefitting the environment, customers, and merchandiser partners. Teamed with cofounder/CMO to lead strategic experience design and build a marketing team while executing 90% of all brand assets.
United BankCreative Director
Apr. 2019 - Nov. 2019Joined to help build United's first internal marketing team, but company was purchased by another bank and plans cancelled a few months after start date.
Wearsafe LabsChief Creative Officer
Sep. 2013 - Aug. 2018Hartford, CTAs an early member of the executive team, I created, launched and guided the Wearsafe brand strategic and creative vision. Through constant evolution and evaluation, I managed the brand identity as well as outside agencies to collaborate on a variety of work from marketing campaigns to structural design. Building this brand from scratch included positioning, naming, product development, packaging, websites, affiliate programs, trade show exhibits, collateral, sales materials, training kits, videos, image libraries, etc. With the lean resources of a start up, we were able to create and maintain the image of a modern, trustworthy, global brand.
Wearsafe Labs is the creator of Wearsafe Personal Safety Software, for wearable personal safety devices that will instantly connect you with family and friends.
KKG DesignFreelance Designer
Sep. 2006 - Sep. 2013United StatesPartnered with multiple agencies to design consumer and B2B packaging and brand materials for brands like Pepperidge Farm, Tylenol, Duracell, Dannon, and more.
Dragon RougeCreative Director: NYC
Jan. 2004 - Dec. 2006New York, NYPartnered with the President to open the first US office of Dragon Rouge and then built the team to include design, marketing, project management and support staff. Responsible for all creative work from initial client contact, managing multiple projects and designers, client presentations and continued brand management.
InterbrandDesign director
Jan. 1999 - Dec. 2004New York, NYDesigned and directed multiple branding projects from initial briefings, concept generation, execution, print runs, client relationships, and continued brand management. Primarily packaging focused with clients such as Clorox, Ambien, Febreze, American Cancer Society, Tropicana, Pepsi, and more.
HMSDesignDesigner
Jan. 1996 - Dec. 1999Norwalk, CTDesigned and helped manage packaging projects from conception to execution including Rolling Rock Light, Snapple, Various Prestone Products, and more.
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