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Work Background
TGDSenior Marketing Strategist
Aug. 2024
TrueSense MarketingSenior Digital Strategist
Feb. 2023 - Nov. 2023Warrendale, Pennsylvania, United States
Self-employedSenior Integrated Marketing & Communication Consultant
Apr. 2022 - Aug. 2024Dallas, Texas, United StatesDiscovery and resolution of marketing strategies across campaigns, branding, growth marketing, and marketing operations. Senior level consulting for program operations, executive level thought leadership and prioritization and department development.
Let's talk to see what you need and where I can help.
XeroxIntegrated Communication Manager
Dec. 2020 - Apr. 2022Dallas, Texas, United States-Integrated communications lead for various lines of business -Small and Midsized Business - IT Services -Software/Augmented Reality/Digital Services -Global Offering Solutions
-Media relations contact
-Byline author for executive thought leadership
-Corporate communications and messaging development lead for M&A, product
launches, product updates, executive communications [internal & external
communications]
Examples can be made available upon request.
RKD GroupSenior Digital Project Manager
Jun. 2020 - Dec. 2020Dallas, Texas, United States
RKD GroupSenior Digital Account Manager
Mar. 2019 - Jun. 2020Richardson, TXClients: Various nonprofits | 5-10 accounts -Senior account lead for digital multi-channel, direct-response nonprofit accounts across several verticals
-Strategic fundraising program development lead, utilizing historical, best practices, & analytic account data for informed decision making -New business development team -Special digital projects lead
-Account Coordinator/Account Manager hiring, training, mentor-ship, and day-to-day supervision
Saatchi & Saatchi (We Are Saatchi)Digital Content Strategist
Aug. 2016 - Oct. 2018Torrance, CAClient: Toyota - Complete ownership of digital content strategy for Toyota.com + light platform strategy - Spearheaded integration of dynamic/rich media content within all 24+ product experiences - Strategic lead for all new site initiatives (redesigns/refreshes/optimizations/custom tools/etc.)
QuantasyDigital Strategist
Mar. 2015 - Aug. 2016Culver City, CAClients: Honda, Wells Fargo, Magic Johnson Enterprises, Way of Wade, Edison Learning, Ball Up - Digital / experiential strategic lead for 2016 Honda Civic #NextMilestone integrated campaign
- Digital account/asset/event management for 2016 Honda Battle of the Bands - Creative direction for branding & social collaterals for full portfolio
Project Sport (acquired by Raceforce, LLC)Digital Marketing Specialist
Mar. 2013 - Mar. 2015Los Angeles, CAClients: California Foot races - Ownership of integrated marketing efforts for California foot races resulting in sell-out - Transformed email marketing program resulting in specific segmentation, higher CTRs, lower ubsub rates, and greater participant engagement across all events - Platform management/ content development/ brand development + light HTML - Ownership of all digital asset creation, copywriting + graphics
CauseForceDigital Marketing Specialist
Mar. 2013 - Mar. 2014Los Anelges, CAClients: Various Domestic & International Non-Profits - Group Lead - on-boarding training and coordinator development - Transformed email marketing program resulting in specific segmentation, higher CTRs, lower ubsub rates, and greater participant engagement across all events - Platform management/ content development/ brand development + light HTML
Matrixx PicturesDigital Account Coordinator
Jun. 2011 - Mar. 2012Santa Monica, CAClients: Challenge Butter, Good Cook Cookware, Dippin Dots, Demet's Turtles, Verdi Olives, Jolly Time Popcorn, Flipz - Client relationship management - Managed paid media strategy, implementation, optimization, and reporting - Social media CPG promotions management
DigitasMarketing Intern
Jun. 2009 - Aug. 2009Boston, Massachusetts, United StatesCultivated greater comprehension of the inter-working of the organization while assigned to a Procter & Gamble account. Assisted in data/website management for the brand. Participated in final research presentation, in which a new business/re-branding proposal situation was simulated—Winning team.
Emerson CollegeMasters Candidate for Integrated Marketing Communication Program
Sep. 2008 - May. 2011Boston, Massachusetts, United StatesA holistic approach to marketing and creative marketing solutions, interweaving marketing functions such as: consumer relationship managment, digital integration, public reltaions, research methods, target audience identification and segmentation, creativity, marketing problem identification and financially sound solutions
DigitasMarketing Associate
Sep. 2008 - Jul. 2010Boston, MAClients: P&G's Crest, Oral-B, Olay - Day to day client communication for P&G's Olay digital properties - Digital strategist for entry onto Facebook
- Launch team for new website experience (2nd generation for brand)
UCLAAdministrative Assistant
Sep. 2006 - Aug. 2008Los Angeles,CAEncompassing administrative support for 25+ employees, 100+ students, and 50+ faculty members and liaison between the Institute and the UCLA, scientific, and academic communities. Standardized office practices: office management, expense reporting, event management, public relations initiatives, and travel management/organization. Comprehensive senior management travel coordination (international and domestic).
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