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Work Background
MetyisDigital Commerce Principal @ Hugo Boss Digital Campus - Metyis
Sep. 2022Portugal
LenovoeCommerce Demand Generation - EMEA
Sep. 2021 - Sep. 2022Portugal
Sacoor BrothersHead Of Digital
Oct. 2019 - Nov. 2021Lisbon Area, Portugal
Sacoor BrothersDigital & Tech Manager
Jan. 2019 - Oct. 2019Lisbon Area, PortugalGlobal Ecommerce (Europe, Middle Eats and Southeast Asia), Digital Marketing and Tech Projects
BoardridersHead of Ecommerce & IT
Mar. 2016 - Jul. 2018São Paulo, São Paulo, Brazil- Strategic implementation planning of E-commerce in DemandWare platform. Sales Force.
- Managed 3rd party IT suppliers. (E-millennium System for E-commerce ERP) - Negotiated ADYEN as gateway and anti-fraud for Brazil E-commerce websites.
- Leverage local web developer and global team to Implement web solution by monitoring project progress; tracking action items; conducting design and implementation reviews; examining, researching, and resolving issues; escalating issues to appropriate authority; responding to team members' concerns; coordinating requirements with all global stakeholders.
- Work with advertising measurement tools and partner with research team to continually improve upon analytical success metrics related to advertising performance.
BoardridersE-commerce Manager
Jan. 2013 - Jan. 2016São Paulo Area, Brazil- Launched 3 e-commerce sites: www.quiksilver.com.br ; www.roxybrasil.com.br ; www.dcshoes.com.br. - Build forecasts, Business Plan and 3-5 Year plan, besides mapping and buying products exclusive for ecommerce. - Managed and planned photoshoot in Brazil following guidelines from Studio in France. Hired models, photographer and created the photo studio process. - Responsible for managing campaign budgets efficiently and for ensuring the campaign KPIs are met
- A/B testing: ad copy, landing pages, copy, market segmentation, bid optimisation.
- Successfully communicated program vision, strategy, and roadmaps with senior leadership.
- Developed campaign briefs and own all aspects of the process including cost negotiations, schedule management, approvals and analysis.
- Partner with agencies and design teams to develop and execute results-oriented campaigns that include both offline and online channels
Wix.comProject Manager – Languages Acquisition Team
May. 2009 - Nov. 2011Israel• Online company start-up and all activities related to it as Branding and Product management in Portuguese.
• Started the project “Wix in Portuguese”. Working closely with translators and product manager. • Organized and supervised the creation of the Support Department in Tel Aviv and San Francisco.
• Development and coordination of marketing initiatives in LATAN
• Coordination of online & offline initiatives with appropriate specialists (i.e.
SEO specialists, graphic designers, translators, etc.)
• Worked with media partners internationally, negotiating media buying
campaigns.
• Affiliate marketing strategy development and networking with webmasters.
• Consulting, maintaining and developing new marketing campaigns.
• Data analysis and optimization of deals negotiated.
Strauss Group Inc.Executive Assistant Strauss Coffee BV
Jan. 2009 - Apr. 2009Israel• (Short-term professional project). Organized and coordinated international conferences for Directors and Managers in Strauss Coffee – IL.
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