Etisalat MisrCustomer Experience Manager
Sep. 2014 - Aug. 2015EgyptCharged with leading development and implementation of marketing strategies related to customer experience across physical and digital touchpoints, creating and presenting proposed changes in products and resources to align with approved strategies. Research, analyze, and review customer performance data and industry trends. Direct team members in day-to-day responsibilities.
~ Developed 2015-2018 customer experience strategy and plan to optimize product sales and customer acquisition and retention; analyzed previous customer experience, communicated findings to management, and orchestrated cross-functional team efforts to overhaul and implement a complete, integrated strategy.
~ Designed dashboard and scorecard tools, enabling management to monitor progress of customer experience and ensure compliance with strategic marketing initiatives.